Neu-Isenburg, Germany, October 30, 2018 – Once again Hankook has a powerful presentation ready for the 2018 Essen Motor Show. With spectacular racing and tuning vehicles, the tyre maker is exhibiting its great passion and enthusiasm for tuning and motorsports. A major highlight at this year’s Essen Motor Show is the new high-end S1 evo 3 tyre for passenger cars and SUVs, which will be available on the European market from Spring 2019, initially in 72 dimensions from 17 to 22 inches. “We are particularly proud to be presenting our new flagship to our customers and partners for the first time for the German-speaking market at this important trade show. We are looking forward to interesting discussions,” says Dietmar Olbrich, Vice President Sales & Marketing at Hankook Tire Germany.
Hankook is offering an attraction for visitors again this year and has invited well-known players from Borussia Dortmund and the TV car expert, Sidney Hoffmann, to come along and sign autographs. Roland Hehner, Director Sales & Tuning at Hankook Tire Germany: “The Essen Motor Show is of unique importance for us in the tuning segment. After all, Hankook is firmly focused on safe tuning. It is no coincidence that we have been involved in the ‘Tune it! Safe!’ campaign launched by the Federal Ministry of Transport and Digital Infrastructure for years now.”
Another highlight on the fair stand 7A16 in Hall 7 are the concept tyres for the future which were developed during a student innovation project in collaboration with the Royal College of Art in London. These include “Aeroflow”, a futuristic racing tyre for formula racing cars with maximum contact pressure and the “Hexonic”, an intelligent tyre with a wide range of different sensors. This latter tyre has been designed to illustrate possible solutions for autonomous cars in car-sharing models.