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Hankook launches new generation of Laufenn car tyres

With its second brand Laufenn, tyre maker Hankook offers consumers a range of modern car and SUV tyres that are tailored to different lifestyles and above all meet the needs of price-conscious drivers. Hankook is continuing to develop its Laufenn tyre range and is set to unveil models with improved performance. From spring Laufenn S FIT EQ+ for the performance segment, and Laufenn G FIT EQ+ for the touring segment, will replace the respective existing models.
Hankook launches new generation of Laufenn car tyres

Neu-Isenburg, Germany, February 14, 2020 – The new Laufenn-Plus generation offers higher performance and greater stability on both wet and dry roads due to its optimised tread compound. This means that the new range of Laufenn summer tyres, which will be available on the European market from spring 2020, will meet the requirements of consumers who place a higher value on both performance and safety. Laufenn tyres for cars and SUVs are aimed in particular at a price-conscious, yet quality-conscious target group, and will cover all common sizes.

The new Laufenn S FIT EQ+ for the performance segment is equipped with an advanced Hydro-Flow block tread pattern which, together with its four straight main grooves and streamlined tread block arrangement effectively reduces aquaplaning. Furthermore, the use of an improved second-generation silica compound has led to a significant reduction in braking distance, especially on wet roads. The S FIT EQ+ also achieves optimised performance and good stability even at higher speeds thanks to reinforced tread bars which ensure greater block stiffness.

Designed specifically for the touring segment, the new Laufenn G FIT EQ+, like its predecessor, has been developed with a four-rib tread pattern that provides smooth, comfortable rolling in a wide range of road conditions. The variable depth tread grooves allow quick water run-off, and together with sipes attached to the blocks of the inner shoulder, improve wet grip. The Laufenn G FIT EQ+ has also been given a new tread compound for more grip on wet roads. A special base rubber layer below the tread helps reduce rolling resistance and increases fuel efficiency. The optimised tyre contour prevents irregular wear by distributing the weight evenly across the entire tread width. The tread blocks with differing stiffness depending on the position minimise vibration and noise levels for an altogether comfortable ride.

Kompanija Hankook Tire se bavi proizvodnjom globalno inovativnih i nagrađivanih radijalnih pneumatika dokazanog vrhunskog kvaliteta namenjenih putničkim automobilima, lakim kamionima, SUV vozilima, kamperskim vozilima, teretnjacima i autobusima, kao i moto-sportu (kružne i ulične trke/reliji).

Nastojeći da potrošačima pruži izvrstan kvalitet proizvoda, tehnološko preimućstvo i zadovoljstvo vožnje, Hankook Tire neprekidno ulaže u istraživanje i razvoj u svojih pet I&R centara i osam proizvodnih pogona širom sveta. Rešenja za pneumatike napravljena po meri evropskih tržišta, kao i evropska originalna oprema prilagođena zahtevima vodećih vrhunskih proizvođača automobila, razvijena su u regionalnom tehničkom centru kompanije smeštenom u Hanoveru/Nemačka. Proizvodnja za evropski region se obavlja u vrhunski opremljenom industrijskom postrojenju u Racalmašu/Mađarska koje je pušteno u rad juna 2007. i neprekidno se proširuje.

Evropsko sedište kompanije Hankook Tire se nalazi u Noj Izenburgu kod Frankfurta na Majni, Nemačka. Proizvođač pneumatika ima svoja predstavništva u nekoliko evropskih zemalja i prodaje svoje proizvode preko regionalnih distributera na drugim lokalnim tržištima. Hankook Tire zapošljava skoro 20.000 ljudi širom sveta i prodaje svoje proizvode u preko 160 zemalja. Kompanija je izabrana za tehničkog partnera i ekskluzivnog dobavljača pneumatika za generaciju 3 za FIA ABB Svetsko prvenstvo Formule E, počev od 2023. Kada je reč o njihovoj originalnoj opremi, vodeći proizvođači automobila na međunarodnoj sceni pouzdaju se u Hankook pneumatike. Oko 38 procenta globalne prodaje kompanije generiše se u okviru regiona Evrope.

Više informacija potražite na sajtu www.hankooktire-mediacenter.com ili www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook launches new generation of Laufenn car tyres

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Hankook launches new generation of Laufenn car tyres

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