Comunicat de presă

  • Motorsport

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

  • 2025 WRC season round 2 rolls out in Umeå, Sweden, from February 13th -16th
  • High-performance snow rallying tyres engineered for ice and snow to maximise rally performance
  • WRC drivers’ continued praise reinforces Hankook’s cutting-edge tyre engineering on a global scale
2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Neu-Isenburg, Germany, 11. February 2025 –The second round of the 2025 FIA World Rally Championship (WRC), Rally Sweden, will take place from 13th -16th February (local time) in Umeå, Sweden. Rally Sweden is the only WRC event run entirely on snow and ice, making it a unique spectacle for motorsport fans. With rally cars clocking speeds of up to 124 mph and revving to 8,500 rpm, maintaining optimal grip on icy, slippery terrain in extreme sub -25°C temperatures is a key strategic factor in achieving peak performance.

The 300 km-long Rally Sweden consists of 18 special stages featuring a demanding combination of snow-covered roads and icy surfaces. This year’s event is set to be even more unpredictable with technically challenging snow sections, sudden weather shifts, and three newly added stages adding to the complexity of the competition.

For this rally, premium tyre manufacturer Hankook will provide stable support with Winter i*Pike SR10W, equipped with specialised stud pins for optimal traction on icy surfaces.

Developed through over 2,000 km of rally-stage testing since 2023 in close collaboration with the FIA and participating manufacturers, these rally tyres are optimised for winter surface performance. Equipped with specialised stud pins designed for ice rally conditions, they ensure superior control on icy and snow-covered roads. The asymmetric tread pattern further enhances grip and braking performance on snow surfaces.

Meanwhile, Sébastien Ogier of the Toyota Gazoo Racing World Rally Team currently leads the championship standings after achieving a historic milestone—his personal 10th victory at Rallye Monte Carlo, making him the first driver in WRC history to do so. His teammate, Elfyn Evans, and Hyundai Shell Mobis World Rally Team's Adrien Fourmaux are also in close contention, contributing to a competitive field battling for the season championship title.

As the intensity of the 2025 WRC season builds, Hankook continues to drive the future of motorsports and supports the development of young drivers by sponsoring both the WRC and its feeder series, the Junior WRC. With Rally Sweden marking the opening round of JWRC, all eyes are on the next generation of rally talents as they take on the challenge, setting stage for the exciting season.

Throughout both events, Hankook plans to enhance its premium brand presence by showcasing the global ‘Hankook’ brand through various on-site activations including the service park, special stage sections, rally cars, and key promotional areas. Additionally, the company aims to enhance its engagement with motorsport fans worldwide through social media and its official motorsports website.

Compania Hankook produce pe plan global anvelope radiale de înaltă performanță în segmentul „Premium” pentru automobile de pasageri, autovehicule de tip SUV, autovehicule de teren, camioane utilitare ușoare, rulote, camioane, autobuze, precum și pentru vehiculele din domeniul sporturilor cu motor (curse pe circuit și de stradă/raliuri).

Compania investește în mod continuu în cercetare și dezvoltare pentru a oferi clienților mereu o calitate superioară la nivel de excelență tehnologică. Hankook Tire dezvoltă și produce soluții de anvelope în cinci centre de dezvoltare și opt fabrici importante din întreaga lume. În Europa, dezvoltarea soluțiilor pentru anvelope și a echipamentelor originale pentru piețele locale se efectuează în centrul tehnologic Hankook din Hanovra, Germania, în conformitate cu specificațiile producătorilor europeni de vârf din domeniul construcțiilor de autovehicule. Pentru piața europeană anvelopele sunt produse în fabrica ultra-modernă a companiei din Rácalmás, Ungaria, care a fost inaugurată în 2007 și este în continuă extindere.

Sediul central european și german al producătorului de anvelope se află în Neu-Isenburg, lângă Frankfurt am Main. Producătorul operează alte filiale în mai multe țări europene și își vinde produsele prin distribuitori regionali pe alte piețe locale. Compania are 20.000 de angajați în întreaga lume și livrează produsele sale în peste 160 de țări. Compania a fost selectată ca partener tehnic și furnizor exclusiv de anvelope al generației 3 pentru Campionatul Mondial de Formula E ABB FIA, începând cu 2023. Liderii printre producătorii de automobile au încredere în anvelopele Hankook ca echipamente originale din dotare. Un procentaj de aproximativ 38 la sută din vânzările globale ale companiei este obținut din regiunea europeană.

Pentru mai multe informații accesați www.hankooktire-mediacenter.com sau www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germania

Toate comunicatele de presă

Descărcări

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Grégoire Munster (NDL) and Louka Louis (BEL) are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240439 // Usage for editorial use only //

File size: 2 MB

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Takamoto Katsuta (JPN) and Aaron Johnston (IRL) of team TOYOTA GAZOO RACING WRT are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240436 // Usage for editorial use only //

File size: 2 MB

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Thierry Neuville (BEL) and Martijn Wydaeghe (BEL) of team HYUNDAI SHELL MOBIS WORLD RALLY TEAM are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240430 // Usage for editorial use only //

File size: 2 MB

Contacte

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Abonați-vă la comunicatele de presă Hankook