Press Release

  • Corporate

Sanghoon Lee is new President of Hankook Tire Europe

Hankook Tire Europe is repositioning itself for the new decade and has appointed Sanghoon Lee as Chief Operation Officer (COO) and President. Europe is one of the premium tyre maker's most important markets worldwide. Sanghoon Lee previously led the business in the growing Chinese market. At the beginning of the year he succeeded Han-Jun Kim, who will take on new responsibilities within the Hankook Tire & Technology Group.

Neu-Isenburg, Germany, January 16, 2020 – At the beginning of the year, premium tyre maker Hankook appointed Sanghoon Lee (53) as the head of its European headquarters with responsibility for the entire operative business within the European and CIS-Region.

Sanghoon Lee has extensive international management experience; he was COO at Hankook Tire China and before that vice president of sales. He played a pivotal role in the expansion of Hankook's market share in China, where he was head of the strategy department at the China headquarters in Shanghai from 2011. Sanghoon Lee has been with the company since 1993. He studied public administration at Chung-Ang University in Seoul.

"I am very much looking forward to my new role here at Hankook’s European headquarters," says Sanghoon Lee. "Particularly as the automotive industry has traditionally been very strong here and Europe is one of our core markets, my tasks will now include further strengthening the innovative power of our company and driving forward digitalisation."

Under his predecessor Han-Jun Kim, who managed the business in Europe from 2018, Hankook has continued its successful strategic expansion by opening branches in Serbia and Austria.

Since its foundation in the 1940s, Hankook has quickly established itself as a premium tyre maker and is now a sought-after original equipment partner for numerous internationally renowned automobile manufacturers, including Audi, BMW, Mercedes-Benz and Porsche in the car segment and MAN, Mercedes-Benz Trucks, Scania and Schmitz-Cargobull in the van, bus and truck segment. With its European Research and Development Center in Hanover, a state-of-the-art factory in Rácalmás, Hungary and its own test  capacities in Idiada, Spain and in Ivalo, Finland, Hankook is firmly established in Europe.

Hankook Tire manufactures globally innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded. Currently around 3,000 employees produce up to 19 million tyres a year for passenger cars, SUVs and light trucks.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in Czech Republic, France, Germany, Hungary, Italy, the Netherlands, Poland, Russia, Spain, Sweden, Turkey, UK and Ukraine. Hankook products are sold directly through regional distributors in other local markets. Hankook Tire employs approximately 21,000 people worldwide and are selling their products in over 180 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 30 percent of the company's global sales are generated within the European and CIS-Region. Hankook Tire has been represented in the renowned Dow Jones Sustainability Index World (DJSI World) since 2016.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com


Hankook Tire Europe GmbH | Corporate Communications Europe/CIS | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Contacts

Felix Kinzer

Director Corporate Communications Europe and CIS

Fon: +49 (0) 6102 8149-170

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Larissa Büsch

PR Manager Corporate Communications

Fon: +49 (0) 6102 8149-173

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Stefan Prohaska

PR Assistant Corporate Communications

Fon: +49 (0) 6102 8149-171

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Kristina Schott

PR Assistant Corporate Communications

Fon: +49 (0) 6102 8149-175

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Annika Malcherek

Digital Lead Corporate Communications

Fon: +49 (0) 6102 8149-176

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Sanghoon Lee, President of Hankook Tire Europe

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