Press Release

  • Car / SUV

Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

  • Spectacular show car with authentic police livery
  • Optimum traction ensured by 21-inch Hankook Ventus S1 evo 3 tyres
  • Unveiling on the preview day of Europe’s leading tuning and accessories trade fair
Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

Neu-Isenburg, Germany, 28 November 2025 – Premiere of the new TUNE IT! SAFE! campaign vehicle: The Essen Motor Show preview day on 28th November 2025 will feature the unveiling of the Ford Mustang GT Fastback in the authentic livery of German police service vehicles at Stand B11 in Hall 7. This will be part of the TUNE IT! SAFE! campaign, which is being supported by its main sponsor, premium tyre manufacturer Hankook, the German Federal Ministry of Transport, the Association of German Automobile Tuners (VDAT) and many other partners.

The show car, customised by Fiegeperformance with a 328 kW (440 hp) V8 engine, is already the 21st TUNE IT! SAFE! campaign vehicle since the initiative started in 2005 and shows that creative tuning does not have to conflict with legal requirements. The Ford Mustang is equipped with Hankook Ventus S1 evo 3 tyres in the size 265/30 ZR 21 (96Y) at the front axle and 285/30 ZR 21 (100Y) at the rear axle on Barracuda Razzer rims. The ultra-high-performance tyres are designed for precision handling, short braking distances and high stability in the wet. The combination improves steering precision, traction and directional stability at high speeds. A rigid carcass, a high-grip tread compound and the asymmetric profile ensure accurate feedback at the front and confident power transmission at the rear – in perfect harmony with the extensively modified chassis setup of the V8 Mustang.

“We are proud to have supported TUNE IT! SAFE! since its inception,” says Roland Hehner, Director of Sales Central Germany and Head of Product & Tuning at Hankook Tyres Germany. “For us, safe tuning means uncompromising quality and genuine driving pleasure, while fully complying with the rules. With the Hankook Ventus S1 evo 3, we are showing on the campaign vehicle how maximum performance, efficiency and safety can be successfully combined – the very essence of the initiative.”

Comprehensive tuning package focusing on technology and appearance

Sporty accents are also added to the campaign vehicle by a front splitter and rear spoiler for optimising flow as well as striking tailpipe trims that enhance the rear end. Stable deceleration is delivered by two-piece brake discs at the front, while an additional brake and wheel bearing cooling system stabilises the system in the event of repeated braking.

 

Caption pic_03 & pic_04: (L-R) Roland Hehner, Sales Director Middle & Tuning, Hankook Reifen Deutschland, Dirk Kreidenweiß, Geschäftsführer VDAT, Christian Theis, Ministerialdirigent im Bundesministerium für Verkehr, und Oliver P. Kuhrt, Geschäftsführer Messe Essen.

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Hankook Tire has been the exclusive tyre supplier for the ABB FIA Formula E World Championship since 2023. Leading car manufacturers rely on Hankook tyres for original equipment. More than 38 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

2026 TUNE IT! SAFE! campaign vehicle

File size: 3 MB

Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

2026 TUNE IT! SAFE! campaign vehicle

File size: 2 MB

Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

Unveiling: 2026 TUNE IT! SAFE! campaign vehicle. L-R: Roland Hehner, Sales Director Middle & Tuning, Hankook Reifen Deutschland, Dirk Kreidenweiß, Geschäftsführer VDAT, Christian Theis, Ministerialdirigent im Bundesministerium für Verkehr, und Oliver P. Kuhrt, Geschäftsführer Messe Essen.

File size: 5 MB

Unveiled at the Essen Motor Show in Germany: Ford Mustang on Hankook tyres as the 2026 TUNE IT! SAFE! campaign vehicle

Unveiling: 2026 TUNE IT! SAFE! campaign vehicle. L-R: Roland Hehner, Sales Director Middle & Tuning, Hankook Reifen Deutschland, Dirk Kreidenweiß, Geschäftsführer VDAT, Christian Theis, Ministerialdirigent im Bundesministerium für Verkehr, und Oliver P. Kuhrt, Geschäftsführer Messe Essen.

File size: 4 MB

Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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