Neu-Isenburg, Germany, 26 August 2025 – Richard Bezzant assumed the role of Marketing Director Truck and Bus at Hankook Tire Europe GmbH on the 1st of August. The British born marketing and sales expert started his tyre career in the UK in 2003, engaging with the challenges in the tyre business for buses and trucks right from the start. Alongside his activities in the UK, he also spent five years in leadership positions in France before taking up the role of Marketing Director for the UK and Ireland. In this position, he assumed responsibility for managing the complete marketing strategy across various business sectors. “My goal is to support growth opportunities for Hankook in the European truck and bus sector and expand them further. I am confident that we will be able to build on what has been achieved so far and continue to expand the business with innovative products and services”, says Richard Bezzant, underlining his ambition. “I am glad to be working with a great team to pursue our goals”, adds Richard who also identifies talent development as a core objective.
“With Richard Bezzant, we have appointed an industry-leading expert for our truck and bus marketing activities,” says Jang Hyuk Moon, Vice President Marketing Department at Hankook Tire Europe. “With his decades of experience, we will consistently expand our business in the commercial vehicle sector and strengthen our market position in Europe in the long term.”
