Press Release

  • Car / SUV

Podium for the Hankook Ventus Prime 4: praise from Swedish car magazine for fuel economy and comfort

  • Leading industry publication Teknikens Värld tests summer and all-season tyres
  • Comparison tests revealed Hankook as the tyre with the best fuel economy thanks to lowest rolling resistance
Podium for the Hankook Ventus Prime 4: praise from Swedish car magazine for fuel economy and comfort

Neu-Isenburg, Germany, 12 July 2023 – Top placing for the Hankook Ventus Prime 4 – the premium comfort tyre has achieved second place in this summer's major tyre test carried out by leading Swedish car magazine Teknikens Värld (World of Technology). The Hankook tyre scored well in the comfort and handling categories and outperformed its competitors above all in the increasingly critical area of fuel economy.

According to the experts’ judgement the Hankook Ventus Prime 4 “is the biggest positive surprise of the test”. The tyre put in an impressive performance due to “its particularly balanced handling, with the results in the elk test (obstacle avoidance manoeuvre) and the stability test standing out a little more. The cherry on top is achieving the lowest score in the rolling resistance test.” 

The Hankook Ventus Prime 4 is consequently the benchmark when it comes to fuel economy: The editors commented, “The Hankook Ventus Prime 4 stands out as the best in class among the ten candidates. In the comparison, which is performed at a static speed of 70 km/h, the test car with the Ventus Prime 4 tyres has the best fuel economy”. The difference between the Ventus Prime 4 and the worst performer is 0.0053 litres per kilometre, which is around 5.3 litres more per 1,000 kilometres driven. Expressed as a percentage, this is 9.5 % more fuel. “That’s a big difference, and a result we were not really expecting,” reported the magazine’s testers.

A top finish in an independent tyre test is nothing new for the Ventus Prime 4. The high-performance tread from premium manufacturer Hankook, which came onto the market in 2022, already has top placings under its belt, such as the highest rating “Exemplary” from Auto Bild, Europe’s biggest car magazine, as well as the highest rating “Good” in the 2023 major joint test by the ADAC and European car clubs and consumer magazines, both among 50 brands. 

The Hankook Ventus Prime 4

These very positive results reflect exactly the ambitions of the design engineers at Hankook, who took this successor to the popular Ventus Prime 3 and made it even better in all relevant points, such as high comfort, low wear and low rolling noise. In particular, the design engineers focused on the handling and rolling resistance properties, which have been further optimised for the new product generation. The Hankook engineers were also able to increase the mileage of the Ventus Prime 4 by a good fifth compared to the predecessor.

Read the full tyre test in Teknikens Värld (issue no. 7/2023).

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

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Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Podium for the Hankook Ventus Prime 4: praise from Swedish car magazine for fuel economy and comfort

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Podium for the Hankook Ventus Prime 4: praise from Swedish car magazine for fuel economy and comfort

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

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