Press Release

  • Car / SUV

Podium finish for Hankook’s Ventus S1 evo3 SUV tyre in the 2024 What Car? Tyre Test

• Ventus S1 evo3 SUV tyre receives five-star rating and ‘Best for Value’ tyre title

Podium finish for Hankook’s Ventus S1 evo3 SUV tyre in the 2024 What Car? Tyre Test

Daventry, UK, 30th September 2024 – Premium tyre manufacturer Hankook has received a five-star rating and the ‘Best for Value’ title for its Ventus S1 evo3 SUV tyre, and has been commended with a close 2nd place in the 2024 What Car? Tyre Test. What Car? Is the UK’s biggest car-buying brand that helps buyers with motor-related queries, tips, and purchasing decisions based on market research, testing, and 50 years of industry expert knowledge.

The What Car? Tyre Tests deliver an authoritative, reliable verdict when it comes to assessing and evaluating the performance of tyres through vigorous comparison tests. The testing criteria includes dry braking and handling, wet braking and handling, aquaplaning, rolling resistance and noise measurement. Each test is carried out three times with the average result being used for the scoreboard. Competing against 7 globally renowned competitors, Hankook received an overall 5-star rating and 85% final score, landing them in an impressive 2nd place and gaining the ‘Best for Value’ tyre title.

What Car? says “The Hankook tyre is a great all-rounder, providing exemplary wet and dry braking and handling performance at a more affordable price than the other premium offerings on test”- a statement that perfectly encapsulates Hankook’s commitment to delivering industry-leading, affordable solutions in the tyre market. Hankook is proud to be commended in this year’s What Car? Tyre Test results and aspires to continue its streak of recognition from such a reputable tyre testing review.

Chang Yool Han, Managing Director at Hankook Tyre UK commented, “When it comes to tyres, Hankook considers tyre safety, innovation and value to be synonymous. As a globally renowned premium tyre manufacturer, we are delighted to have received a five-star rating and ‘Best for Value’ title in the 2024 What Car? Tyre Tests for one of our most popular SUV tyres, the Ventus S1 evo3 SUV. We are excited for the future of Hankook and look forward to continuing our upward trajectory and recognition in the tyre and transport industry.”

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Podium finish for Hankook’s Ventus S1 evo3 SUV tyre in the 2024 What Car? Tyre Test

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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