Press Release

  • Car / SUV

New Ventus evo from Hankook: sporty summer tyre for maximum performance

  • Fourth generation of the ultra-high-performance tyre offers exceptional balance
  • Innovative tyre mixture developed using AI
  • Excellent grip ensures maximum control and short braking distances
New Ventus evo from Hankook: sporty summer tyre for maximum performance

Neu-Isenburg, Germany, 29 November 2024 – The new must-have for the upcoming season: a sporty summer tyre for changeable conditions. With the new Ventus evo, premium tyre manufacturer Hankook is presenting a game-changing ultra-high-performance tyre. This tyre marks a new industry standard, combining outstanding wet grip with impressively low rolling resistance and high mileage. A perfect example of AI-assisted development, the Hankook Ventus evo meets both the requirements for sporty performance and the desire for the highest possible level of uncompromising safety with its balanced character.

High standards for mixing processes in production

“With the fourth generation of the Ventus evo, we are setting new standards,” emphasises Klaus Krause, Vice President and Head of Europe Technical Center at Hankook. “We decided early on to leverage AI in the development of tyre mixtures and were able to successfully transform the laboratory results into high quality industrial processes. Today, we’re seeing the benefits of that effort. With its innovative mixture ratio, the Ventus evo overcomes traditional trade-offs, delivering uncompromising excellence in performance, safety, and mileage.”

In the highly complex mixing process, the Hankook engineers succeeded in perfectly distributing the silica content in the tyre compound, which is crucial for wet grip. As a result, the Ventus evo offers a superior driving experience, even during summer downpours. Wide drainage grooves ensure good evacuation of water and, in combination with the optimised tyre contact area, reduce the risk of aquaplaning. Extra-rigid sidewalls and tread blocks ensure stability during cornering and shorten the dry braking distance by six per cent compared to the tyre’s predecessor.

Despite the high grip, the Ventus evo achieves low rolling resistance thanks to the innovative material mix, thereby reducing fuel consumption. Mileage is also positively impacted, with a 32 per cent increase compared to the predecessor tyre in combination with the high block rigidity, making the Ventus evo an excellent choice from an economic point of view.

Available in 94 sizes for a particularly wide range of vehicles in 2025

Like the version for sports utility vehicles, the Ventus evo SUV, the new tyre is already being used by premium original equipment partners. With the start of the upcoming summer season, the new Ventus evo and Ventus evo SUV will be available in stores in 58 sizes. By the end of  next year, the product will be available in the following line-up: 94 sizes from 17 to 23 inches in widths from 205 to 325 in the 65 to 30 series and with speed indexes from V to (Y).

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Hankook Tire has been the exclusive tyre supplier for the ABB FIA Formula E World Championship since 2023. Leading car manufacturers rely on Hankook tyres for original equipment. More than 38 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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New Ventus evo from Hankook: sporty summer tyre for maximum performance

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New Ventus evo from Hankook: sporty summer tyre for maximum performance

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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