Neu-Isenburg, Germany, 25th January 2019 – Premium tyre maker Hankook has announced the appointment of Ho Bum Song as the Managing Director of Hankook Reifen Deutschland GmbH, on 1st January at the Neu-Isenburg based operation. Mr. Song has a good 23 years of experience in the tyre industry, both on the European market and in the original equipment business. Additionally, he has gained sound knowledge of different areas of the business thanks to the various positions he has occupied within the company. Song was active for three years as a manager in the British subsidiary before spending five years as Managing Director for the markets in the Netherlands, Belgium and Luxembourg. Even at the start of his career at Hankook he worked in the international original equipment business at the company’s headquarters.
Han-Jun Kim, President of Hankook Tire Europe, commented: “We are very pleased to welcome Ho Bum Song to this important position. In Mr. Song, we have found the right successor for this position and we have found someone in whose knowledge we can trust and whose experience we can build upon. All in all, he is an excellent choice of person to manage our largest sales company within the European Hankook organisation. With his international experience as well as his comprehensive knowledge of our premium OE business with German car makers, he already has everything he needs to successfully carry out his duties in this highly responsible position.”
Song said: “I am looking forward to my responsibilities as the Managing Director of Hankook Reifen Deutschland GmbH. The German sales organisation is known for its strong and engaged performance. I look forward to working with an excellent sales team, to strengthen current processes in logistics and to further expand digital marketing services for the sake of our customers, so that we can keep up our strong position within the German market.”
