Innovated driving: 360-degree rotating “Ball Pin Tyre”

At this year’s IAA in Frankfurt, premium tyre maker Hankook is showcasing another progressive driving innovation as part of its “The Next Driving Lab” campaign: a 360-degree rotating “Ball Pin Tyre”.

Neu-Isenburg, Germany, September 11th 2017 – Hankook presents “The Next Driving Lab” campaign, showcasing its 360-degree rotating “Ball Pin Tyre” at this year’s IAA in Frankfurt. As the 3rd project from “The Next Driving Lab”, Hankook Tire aims to use the most advanced technology to deliver a futuristic driving experience. The campaign began in 2013 and continues to highlight the company’s longstanding commitment to progressive, forward-thinking innovation.

The “Ball Pin Tyre” is a unique future-oriented tyre capable of moving in a full 360-degree circle, meaning right angle turns and zigzag driving is possible.

To help the “Ball Pin Tyre” achieve the full potential of its futuristic technology, Hankook Tire has installed an advanced gyroscope and a three omni-wheel system to the vehicle. The gyroscope and gyro-sensor measure and detect three-dimensional angles on the vehicle in order to maintain perfect balance between the body and the tyre. In addition, the precision control of the three omni-wheel system gives drivers the freedom to drive flexibly at any speed.

The Next Driving Lab campaign was launched in 2013 with the unveiling of Hankook Tire’s Digital Creative Car on the streets of Seoul, Korea. The campaign’s next venture was the Mind Reading Tyre showpiece, which featured a tyre capable of responding to brainwave commands. Hankook Tire’s official video on the 3rd project from The Next Driving Lab campaign, the “Ball Pin Tyre”, can be found on the company’s official web page (http://www.hankooktire.com) or YouTube page (https://www.youtube.com/watch?v=dTz-jszAkQ4&list=PLEB24B2655ECD46D6).

About Hankook Tire

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Downloads

The “Ball Pin Tyre” is a unique future-oriented tyre capable of moving in a full 360-degree circle, meaning right angle turns and zigzag driving is possible.

File size: 3 MB

To help the “Ball Pin Tyre” achieve the full potential of its futuristic technology, Hankook Tire has installed an advanced gyroscope and a three omni-wheel system to the vehicle.

File size: 4 MB