Press Release

  • Car / SUV

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022 "TUNE IT! SAFE!”

Safe and legal tuning is the hallmark of the annual "TUNE IT! SAFE!” event. Hankook has been the main sponsor and partner since 2005 and is providing the tyres for the new 2022 campaign vehicle. Following two BMW models and an Audi vehicle from previous years, this time the tyre maker is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year. The official unveiling will again take place at the Essen Motor Show at the VDAT stand.

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Essen, Germany, 26 November 2021 – Tuners and car enthusiasts will be welcomed at this years Essen Motor Show before Christmas. Premium tyre maker Hankook has been the official partner of the "TUNE IT! SAFE!" event of the VDAT (Association of Automobile Tuners), which promotes legal and safe tuning with the support of the Federal Ministry of Transport and Digital Infrastructure (BMVI). Tyres are always one of the first things considered when it comes to tuning. That’s why this year’s TECHART campaign car (based on the Porsche 911 Targa 4) is fitted with Hankook Ventus S1 evo 3 UHP tyres in the sizes 255/35ZR20 (FA) and 315/30ZR21 (RA).

“Since 2005, Hankook has been successfully promoting road safety as the main sponsor and exclusive tyre partner of the TUNE IT! SAFE! event. I am particularly pleased to be able to have our campaign ambassador showing Hankook tyres at this year’s Essen Motor Show once again. With the Ventus S1 evo 3, the TECHART GT has the right ultra-high performance tyres to drive sportily and responsibly through the new campaign year,” says Roland Hehner, Head of Product and Tuning at Hankook Reifen Deutschland.

The police car optimised by TECHART for the tuning community includes a front spoiler, airframes, side skirts, aero wings and matching Hankook tyres. It not only features an impressive sporty look, but can also open its roof for the first time in the history of the initiative. The TECHART GT also has strong performance characteristics and a sport spring kit lowers the vehicle level by up to 40mm.

Tyres play a key role when it comes to road safety, which is why the “TUNE IT! SAFE!” police car is fitted with Ventus S1 evo 3 tyres for 2022. The company’s current flagship UHP tyre has consistently ranked at the top of many tyre tests since its release including winning the recent Summer 2021 Tyre Test by renowned UK car magazine Auto Express. The tread achieved excellent results in all categories, as well as demonstrating top performance in wet braking and handling. Last year’s “TUNE IT! SAFE!” Vehicles, the 850i xDrive Coupé (2021), the ABT RS4-R (2020) and the BMW i8 (2019), were also fitted with this tyre and relied on the qualities it offered.

 

Caption: Dietmar Olbrich (Vice-President Marketing and Sales Hankook Reifen Deutschland GmbH), Immanuel Noske (Polizei NRW), Oliver P. Kuhrt (Geschäftsführer Messe Essen GmbH), Tobias Beyer (TECHART Automobildesign GmbH), Constantin Buschmann (Vorstandsvorsitzender VDAT e.V.), Christian Theis (BMVI), Christian Blüggel (Polizei NRW) (from left)

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

From left: Dietmar Olbrich (Vice-President Marketing and Sales Hankook Reifen Deutschland GmbH), Immanuel Noske (Polizei NRW), Oliver P. Kuhrt (Geschäftsführer Messe Essen GmbH), Tobias Beyer (TECHART Automobildesign GmbH), Constantin Buschmann (Vorstandsvorsitzender VDAT e.V.), Christian Theis (BMVI), Christian Blüggel (Polizei NRW)

File size: 4 MB

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Hankook is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year. The official unveiling took place at the Essen Motor Show at the VDAT stand.

File size: 3 MB

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Hankook is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year.

File size: 6 MB

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Hankook is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year.

File size: 6 MB

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Hankook is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year.

File size: 6 MB

Hankook’s Ventus S1 evo 3 tyre on new campaign vehicle for the 2022

Hankook is fitting a TECHART GT police car with its Ventus S1 evo 3 ultra-high performance (UHP) tyres for the coming year.

File size: 3 MB

Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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