Press Release

  • Formula E
  • Motorsport

Hankook wins award for the best fan experience in the 2023 ABB FIA Formula E World Championship

  • Presentation at the official “Season 9 Awards Gala” in London
  • Hankook thrills fans in the Formula E Allianz Fan Village
  • Successful first season for Hankook in the fully-electric racing series
Hankook wins award for the best fan experience in the 2023 ABB FIA Formula E World Championship

Neu-Isenburg, Germany, 7th August 2023 – The first season for Hankook as official technical partner and tyre supplier of the ABB FIA Formula E World Championship ended with great acclaim and a fantastic award. At the official Season 9 Awards Gala, which followed the season finale at the 2023 Hankook London E-Prix, the exclusive tyre supplier was presented with the award for the best fan experience. This allowed FIA and Formula E officials to acknowledge Hankook’s presence in the racing series’ Allianz Fan Village. With fascinating interactive elements and interesting background information on the company, tyre and involvement in Formula E, Hankook welcomed thousands of fans to its exhibition area at numerous races all over the world. The topic of sustainability, in particular, attracted a lot of interest from visitors.

Hankook Communications Director Felix Kinzer, who joined Manfred Sandbichler (Hankook Motorsport Director), Filip Pawelka (Senior Marketing Manager) and Christian Büttner (Hankook Event and Exhibition) on the stage in London to receive the prize, said: “This is a really magnificent award, which we are delighted to receive, and for which we would like to thank those responsible in Formula E. In our first season in Formula E, everyone in the team has done a fantastic job to encourage fans to be more sustainable. Whether our motorsport department with its engineers and tyre service for the teams, marketing or communications – everyone worked hand in hand to achieve this great result. We have also received very positive feedback from the racing teams and drivers on our premium product, the Hankook iON Race, which has impressed all along the line in terms of performance, energy efficiency and sustainability, and has performed all season in diverse conditions.”

After a short break, the Hankook Formula E team returns to action in September with the next tests. All the teams will then assemble in the Spanish city of Valencia at the end of October for the official pre-season test, which serves as the dress rehearsal ahead of the season-opener in Mexico City on 13th January 2024.

 

Caption:

Christian Buettner, Events and Exhibitions, Hankook Tire Europe; Henry Chilcott, CMO at Formula E;  Manfred Sandbichler, Motorsport Director,  Hankook Tire Europe; Felix Kinzer, Director Corporate Communications, Hankook Tire Europe; Filip Pawelka, Senior Marketing Manager, Hankook Tire Europe (from left)

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook wins award for the best fan experience in the 2023 ABB FIA Formula E World Championship

Christian Buettner, Events and Exhibitions, Hankook Tire Europe; Henry Chilcott, CMO at Formula E; Manfred Sandbichler, Motorsport Director, Hankook Tire Europe; Felix Kinzer, Director Corporate Communications, Hankook Tire Europe; Filip Pawelka, Senior Marketing Manager, Hankook Tire Europe (from left) Photographer: Shiv Gohil

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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