Daventry, UK, 25th February 2025 – Premium tyre manufacturer Hankook is excited to announce its partnership with the 2025 London to Brighton Electric Vehicle Rally, the UK’s largest electric vehicle event spotlighting advancements in EV technology and sustainable practices which will take place on 21st June 2025. Starting at Westminster and touring the iconic landscape of central London, to finishing in the heart of Brighton, the rally challenges a convoy of 100+ participants to complete the journey with minimal energy consumption, highlighting the crucial role of efficiency in electric mobility.
What to expect
As participants reach the final destination in Brighton, they will be welcomed by up to 35,000 spectators at the electrifying seafront e-village, where Hankook will be exhibiting its iON range- the world’s first full line-up of tyres developed specifically for electric vehicles. From the rally to a micro-mobility stunt show and evening of awards and celebrations, the event is dedicated to innovation that goes beyond the road, determined to show that the future of mobility is not only environmentally friendly, but also truly exciting. In the months leading up to the show through to the closing night, Hankook will be actively promoting its iON range across the city with high-visibility marketing campaigns and PR activations. Furthermore, as the official sponsor of the prestigious awards and celebration evening hosted by the BBC, Hankook takes a significant step forward in the brand's exposure and partnership history in the UK. As the exclusive tyre supplier for the ABB FIA Formula E World Championship, Hankook will also showcase the thrilling Formula E car at its stand, giving visitors a close-up look at the vehicle that competes on iON Race tyres.
iON – developed specifically for EV’s
With the rapidly growing demand for electric vehicles and the associated need for specialised tyres, Hankook is proud to showcase its iON range at the rally - the ultimate solution for enhancing driving efficiency and performance. The iON lineup comprises the high-performance summer tyre iON evo, the winter-ready iON i*cept, the all-weather iON FlexClimate, and the iON GT designed specifically for compact EVs- all of which are also tailored for SUV’s. Technical development characteristics of Hankook’s iON tyres include reduced rolling resistance, exceptionally low noise levels, and a high load-bearing capacity. Built to handle the instant high torque produced by powerful electric vehicles, the iON range provides more range per battery charge and delivers a smoother, more enjoyable driving experience.
The drive towards a greener future
Sharing similar values on sustainability and the shift towards an EV-driven future, Director of the London to Brighton EV Rally, Harrison Hughes said, “I’m thrilled to welcome Hankook Tyre as our official tyre partner. Their commitment to creating highly efficient tyres aligns perfectly with our rally’s focus on energy efficiency. With Hankook on board, our participants can push the boundaries of electric vehicle performance, showcasing how the right tyres can significantly impact energy usage. We’re excited about this collaboration and the boost it will bring to our mission.”
This partnership marks a significant milestone for the London to Brighton EV Rally, further establishing its role in championing sustainable transport and innovations in electric vehicle technology- a mission that Hankook is thrilled to support.
