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Hankook Tyre UK scoops two wins at the 2023 National Tyre Distributors Association annual industry awards ceremony

  • Hankook Tyre UK wins “Tyre Industry Environmental and Sustainable Solution of the Year” and “Industry Marketing Campaign of the Year” awards
  • Hankook Tyre UK announces winner of National Chairman’s Award for Outstanding Contribution to the tyre industry
Hankook Tyre UK scoops two wins at the 2023 National Tyre Distributors Association annual industry awards ceremony

Daventry, UK, 31 October 2023 The National Tyre Distributors Association (NTDA) held its annual conference along with dinner and tyre industry awards on 19th October at the Hilton Double Tree, Stadium MK, Milton Keynes. English actor, comedian and impressionist Jon Culshaw hosted the awards alongside NTDA Chief Executive Stefan Hay and National Chairman Simon Wright. Circa 640 guests gathered to celebrate the achievements within the tyre industry.

Hankook Tyre UK was awarded “Tyre Industry Environmental and Sustainable Solution of the Year” sponsored by The Lord Mountevens of Chelsea KStJ JP.  NTDA CEO Stefan Hay said: “The judges felt that although one of five excellent finalists, Hankook’s entry, in particular, stood out because of the highly demonstrable progress it is now making towards improving its company-wide ESG standards, maintaining a sustainable supply chain, reducing all greenhouse gases generated from its raw material acquisition and its efforts to achieve carbon neutrality.”

Hankook was also awarded the Industry Marketing Campaign of the Year sponsored by The Tyre Group for its Facebook campaign entitled ‘Piece of Cake’ to coincide with TyreSafe’s Tyre Safety Month. Hankook commissioned @the_bakeking, a cake artist from the Netflix show ‘Extreme Cake Bakers’ to make a Hankook replica tyre – out of cake to create a mechanic to talk about tyre safety in a unique, thumb-stopping way. The campaign message highlighted that checking your tyres is super easy to do and vitally important for safety on the road.

“Hankook’s ‘Piece of Cake’ campaign launched to complement TyreSafe’s Tyre Safety Month, was ingenious and its clever use of social media and streaming services to ‘enhance’ the safety message delivered excellent results within its target campaign audience,” said Hay. “As with the Environmental and Sustainable Solution of the Year Award entry, this campaign just had the ‘star quality’ the judges were looking for and in both cases these were very well deserved wins.”

Paul Emery, Sales Director at Hankook Tyre UK added “Everyone at Hankook is absolutely delighted to have receive the two awards at this year’s event, and we really appreciate the recognition of our team’s commitment and dedication. We are a relatively small team, which means every contribution to the business has an impact and everyone is immensely proud to have gained this valuable recognition”.

In addition, Hankook presented the National Chairman’s award for Outstanding Contribution to the Tyre Industry to Roger Griggs, Communications Director of ETEL, in recognition of his many years working in the tyre industry.


Caption Image 1:

L-R: Paul Emery, Sales Director Hankook Tyre UK, Chris Freeman, Managing Director The Tyre Group, Zoe Baldwin, Marketing Manager Hankook Tyre UK, Simon Wright, National Chairman NTDA.

Caption Image 2:

L-R: Master Wheelwright Nigel Biggs, Simon Wright, National Chairman NTDA, Chang Yool Han, Managing Director Hankook Tyre UK, Paul Emery, Sales Director Hankook Tyre UK

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region. Hankook Tire was first recognised by the Dow Jones Sustainability Korea Index (DJSI Korea) in 2011 and more recently has been on the Dow Jones Sustainability World Index (DJSI World) since 2016.

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Hankook Tire Europe GmbH | Corporate Communications Europe/CIS | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Tyre UK scoops two wins at the 2023 National Tyre Distributors Association annual industry awards ceremony

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Hankook Tyre UK scoops two wins at the 2023 National Tyre Distributors Association annual industry awards ceremony

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Felix Kinzer

Felix Kinzer

Director Corporate Communications Europe

 +49 (0) 6102 8149-170

Sabine Riedel

PR Manager Corporate Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Corporate Communications

+49 (0) 6102 8149-172

Annika Malcherek

Annika Malcherek

Digital Lead Corporate Communications

+49 (0) 6102 8149-176

Stefan Prohaska

Stefan Prohaska

Digital Corporate Communications

 +49 (0) 6102 8149-171

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