Press Release

  • Truck / Bus
  • Corporate

Hankook Tire’s electric bus tyre wins the 2024 Red Dot Design Award

  • Tailored for electric buses, the e-SMART City AU56 achieved the highest accolade at Germany’s Red Dot Design Award this year
  • Hankook Tire has continued to prove its design excellence by winning global design awards, including the Red Dot Design Award, iF Design Award, and IDEA every year since 2012
Hankook Tire’s electric bus tyre wins the 2024 Red Dot Design Award

Seoul, Korea, May 13, 2024 — Global leading tire company Hankook Tire & Technology (Hankook Tire) announced that it has been named “Winner” in the Product Design category at the Red Dot Design Award 2024.

The Red Dot Award is an international design competition hosted by Germany’s International Forum in Hannover. It selected winners in Product Design, Brands & Communication Design, and Design Concept by comprehensively evaluating various factors such as the industrial products’ design, quality, function, and eco-friendliness.

Hankook Tire’s winning product this year is the “e-SMART City AU56,” a new tyre tailored for electric buses that is poised for a global launch by the end of the year. This acknowledgment further solidifies Hankook Tire’s prominent position in the global electric vehicle tyre market.

The e-SMART City AU56 tyre is built from advanced compounds, integrating cutting-edge technology to optimise performance for electric buses. It delivers enhanced mileage from its tyre tread block technology, which provides superior grip and prolonged tread life, allowing the tyre to last much longer than traditional bus tyres.

The sidewall of the tyre features a protector designed with block-like grooves and colours. This premium design serves aesthetic and functional purposes, reducing tyre weight and minimising the appearance of wear from curbs and other abrasions.

Since 2013, Hankook Tire has received 17 awards at the Red Dot Design Awards. In 2015, Hankook Tire achieved the milestone of becoming the first Korean company to receive the highest honour, the Luminary at the Awards.

Additionally, Hankook Tire has consistently won the iF Design Award in Germany and the IDEA Award in the United States every year since 2012. Both awards are prestigious honours ranked among the world’s top three design accolades alongside the Red Dot Design Award. This continuous recognition in top-tier competitions demonstrates Hankook Tire’s high design standards as a leading global tire manufacturer.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

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Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Tire’s electric bus tyre wins the 2024 Red Dot Design Award

Hankook's electric bus tyre e-SMART City AU56 achieved the highest accolade at Germany’s Red Dot Design Award this year.

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

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