Press Release

  • Car / SUV
  • Corporate

Hankook Tire launches new Optimo sub-brand in Europe

  • Good market coverage with essential products
  • Designed to increase market share and better cater to customer needs alongside Laufenn
Hankook Tire launches new Optimo sub-brand in Europe

Neu-Isenburg, Germany, 21st January 2025 Premium tyre manufacturer Hankook is launching its new Optimo sub-brand in Europe. This strategic move will increase Hankook’s market share in Europe and better cater to customer needs with a diversified brand portfolio.

Optimo complements Hankook's existing premium and associate brands focused on passenger car tyres. The line-up is designed to offer good market coverage with essential products in a market segment that is seeing increasing demand.

The Optimo name is inspired by one of Hankook’s highly successful legacy all-season tyres. It represents Optimo's reliability and ability to meet high demand with a streamlined product portfolio that covers all seasons and a wide range of customer requirements.

“In recent years, Hankook has seen tremendous growth in the European market”, says Jongho Park, COO of Hankook Tire Europe. “With the introduction of Optimo, we are now setting course to continue this success story in the future.”

Supporting growth in volume and value

The addition to the portfolio aims to support Hankook’s growth providing a reliable and trustworthy option for consumers. Optimo will help secure market share as competition intensifies, offering new opportunities in territories and channels with untapped potential. The brand will feature a clear and focused product range, including summer, all-season and winter tyres, emphasising performance and reliability.

Endorsement and market expansion

Hankook will back Optimo with sales support tools that will be available both online and offline to build brand awareness and loyalty.

Optimo will be endorsed by Hankook Tire, ensuring that customers will recognise it as a brand produced by a trusted and reputable manufacturer. This endorsement will be prominently featured across all marketing and sales materials, reinforcing Optimo’s credibility and reliability. The brand will be extended to further markets beyond Europe within the second quarter of 2025.

In 2015 Hankook launched its second brand, Laufenn, now well-established in the European market with a full line-up for passenger cars, SUVs, vans, buses and trucks. Hankook holds a leading position in the tyre industry and is an original equipment supplier to premium car manufacturers such as Audi, BMW, Mercedes-Benz, Porsche and Volkswagen.

 

Optimo tyres initial offering

Tyre

Type

Available sizes

Optimo Summer GT

Summer tyre

16-20 inches

Optimo Summer Touring

Summer tyre

14-15 inches

Optimo All Weather

All season tyre

14-18 inches

Optimo All Weather SUV

All season tyre

17-19 inches

Optimo Winter GT (from March 2025)

Winter tyre

16-20 inches

Optimo Winter Touring (from March 2025)

Winter tyre

14-15 inches

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Hankook Tire has been the exclusive tyre supplier for the ABB FIA Formula E World Championship since 2023. Leading car manufacturers rely on Hankook tyres for original equipment. More than 38 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Tire launches new Optimo sub-brand in Europe

Hankook is launching its new Optimo sub-brand in Europe. Optimo complements Hankook's existing premium and associate brands focused on passenger car tyres.

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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