Press Release

  • Car / SUV
  • Corporate

Hankook sponsors Europe’s largest electric vehicle exhibition, Everything Electric Show

  • Products from EV-exclusive tyre brand ‘iON’ will be on display at Everything Electric Show (EES)
  • As an official partner, Hankook will promote the iON brand with a stand, banner, and posts on the show’s social media channels for a year
  • iON continues to prove its technological prowess, having scored top marks on prestigious tyre tests
Hankook sponsors Europe’s largest electric vehicle exhibition, Everything Electric Show

Neu-Isenburg, Germany, 23. May 2024 – Premium tyre manufacturer Hankook will participate as an official sponsor and showcase its top-notch electric vehicle (EV) technology at the Everything Electric Show (EES), an exhibition in Harrogate UK from 24 to 26 May, and Farnborough UK, from 11 to 13 October.

Europe’s largest EV and renewable energy exhibition, Everything Electric Show, is hosted by the influential tech media outlet, Fully Charged. More than 150 companies in related industries are set to take part to share market trends and the latest technology in the global EV industry.

As an official sponsor, Hankook will run a stand and display banners to promote iON, the world’s first full line up of tyres developed exclusively for EVs. Hankook will engage in promotional activities for a full year – for example, posting iON-related content on EES’ official website and social media channels.

The Hankook stand will showcase various iON products sold on the European market. These include the high-performance iON evo; the iON i*cept winter tyre; the iON FlexClimate all-weather tyre; and the iON ST AS high-mileage model tailored for SUVs.

The iON brand is designed to provide the perfect EV driving experience by achieving an optimal balance of low noise, low rolling resistance, and improved mileage. Since its launch in 2021, the brand’s portfolio has steadily expanded, and iON tyres are now available in more than 190 tyre specifications, ranging from 16 inches to 22 inches, catering to a wide range of EV models.

Tests carried out by renowned automotive magazines attest to the exceptional technology of the iON brand. In April, the iON evo SUV earned the highest rating, “exemplary,” from Germany’s prestigious Auto Bild magazine. The previous year, the iON evo earned the highest rating in four categories: wet road braking, dry road braking, rolling resistance, and handling.

Hankook has made ceaseless efforts to lead the global EV tyre market, having secured proprietary technology even before the commercialisation of EVs. The company supplies OE (Original equipment) tyres for upmarket EVs such as Audi e-tron GT, BMW i4 and Porsche Taycan.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook sponsors Europe’s largest electric vehicle exhibition, Everything Electric Show

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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