Hankook returns as the official sponsor of the Ballon dʼOr™ in 2025

Partner to the world’s most prestigious football award
2025 will be Hankook’s second consecutive year sponsoring the award
Award ceremony will take place on 22^nd September 2025 in the Théâtre du Châtelet, Paris

Neu-Isenburg, Germany, 17 September 2025 – Premium tyre manufacturer Hankook is proud to return as the official sponsor of the Ballon d’Or in 2025. The golden trophy honours the best performances in professional football over the past season and is the world’s most prestigious individual award in football. This year’s award ceremony will take place in the impressive Théâtre du Châtelet in the French capital Paris on 22^nd September 2025.

Since its establishment in 1956 by the sports publication “France Football”, the Ballon d’Or has evolved from a European to a global standard for individual excellence in football. 2025 will be Hankook’s second consecutive year sponsoring the award. The partnership includes both parties being able to use the other’s brand logos, and the Hankook logo being prominently placed along the red carpet and in the press areas. In addition, digital activities on UEFA and Hankook channels will strengthen supporters’ emotional brand loyalty worldwide.

Hankook and the Ballon d’Or: A partnership with international appeal

With its renewed commitment to the Ballon d’Or, Hankook is confirming its global sponsoring strategy, which targets partnerships with international reach. It focuses on first-class and attention-grabbing sports formats, with sponsorship of events like the ABB FIA Formula E World Championship and FIA World Rally Championship, as well as the UEFA Europa League and UEFA Conference League and Borussia Dortmund.

Jongho Park, President and COO of Hankook Tire Europe, explains: “We are proud to continue our partnership as sponsors of the Ballon d’Or, one of the most prestigious awards in global sport. The Ballon d’Or has shaped football history and holds international appeal far beyond the sporting world. Our partnership underlines our shared commitment to innovation and peak performance – values that we have in common with international football.“

The full set of nominees for the 2025 Ballon d'Or can be found here.

Link to the official Ballon d’Or website: www.uefa.com/ballondor/

About Hankook Tire

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Leading car manufacturers rely on Hankook tyres for original equipment. More than 45 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany