Press Release

  • Corporate

Hankook restructuring its communication activities in Europe

  • Felix Kinzer to step down as Director Corporate Communications Europe after 16 years to take on new role as Senior Director for Public Affairs
  • Filip Pawelka to head up new Marketing Communications department
Hankook restructuring its communication activities in Europe

Neu-Isenburg, Germany, 14th May 2024 – Following a strategic management decision, premium manufacturer Hankook Tire will merge its operational marketing activities even closer with the areas of corporate, product, motorsport, and digital communications in the future with a new department structure. Filip Pawelka (47) will assume the role of director of the newly created Marketing Communications department at Hankook Tire Europe. He will be taking over the areas of corporate, product, and motorsport communications as well as digital communications from Felix Kinzer (61), who established these over the previous 16 years for Hankook Tire in Europe and oversaw their successful growth.

In his new position, Filip Pawelka intends to leverage synergies to provide more targeted support to sales and further refine the brand image of Hankook. An experienced PR executive, Mr Pawelka rejoined Hankook Tire Europe in March 2023, initially as Senior Marketing Manager Europe. He had previously worked at Hankook in Neu-Isenburg from 2004 to 2008. He started his career at the premium tyre manufacturer as a marketing coordinator, before taking on the role of Head of E-Marketing. Prior to his return to Hankook, he worked in management at the Brunswick Group and as National Sales Manager at vehicle manufacturer Polaris Industries from 2015 to 2019. His most recent position was as Business Development Manager Outdoor Sports at Cardo Systems.

Felix Kinzer, who set up the communications and media relations division at the premium tyre manufacturer’s European base and played a major part in shaping it, is switching to a strategic role as Senior Director and will grow the newly created Public Affairs division for the company in Europe. Mr. Kinzer joined Hankook in 2007, following stints at Bridgestone and Pirelli. Having laid the foundation stone for the PR department and overseen its growth, he implemented new communication measures and later integrated the digital segment with website and social media. In his new role, he will be reporting directly to the senior leadership team.

“I would like to expressly thank Felix Kinzer for his long-standing and successful commitment. He has made a significant contribution to demonstrably professionalising our brand profile in Europe. In the course of setting up our European production facility, he established high-level corporate communications in 2007 and later digital media work, which has since become firmly anchored in the department through the creation of professional organisational structures. I’m confident that he will contribute to the positive growth of Hankook with the same passion in his new role also,” says Sanghoon Lee, President and COO of Hankook Tire Europe. “We also looking forward to continuing the team’s many years of good communication work at a new level with Filip Pawelka, who is already extremely well versed in the processes at Hankook. With in-depth PR and marketing knowledge as well as his sales experience, he perfectly covers all areas of communication up to sales, and will provide new impetus for our brand image and successfully develop the team,” continues Mr Lee.



From left to right: Felix Kinzer, Senior Director Public Affairs at Hankook Tire Europe, Sanghoon Lee, President and COO of Hankook Tire Europe, Filip Pawelka, Director Marketing Communications at Hankook Tire Europe.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit or

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook restructuring its communication activities in Europe

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

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