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Hankook opens Workshop at Nürburgring

The Hankook Europe Technical Centre (ETC) has a new branch office, which in future will offer employees optimal conditions, especially when it comes to real-world testing of high-end tyres during development. On the nearby Nürburgring race track, particularly the legendary Nordschleife, the company tests not only racing tyres but also original equipment tyres for renowned car manufacturers from the high-end performance market.
Hankook opens Workshop at Nürburgring

Neu-Isenburg, Germany, 7th December 2021– In the presence of Hankook management, the Nürburgring Workshop was officially opened today in Meuspath in the district of Ahrweiler in the southwest of Germany, although it had already begun operating unofficially a few months previously. The decision to invest in a dedicated field office in the immediate vicinity of what is probably the world’s most demanding race track, located in the Eifel region, also took into account the massive growth in the volume of Hankook’s premium original equipment used on high-performance vehicles.

For a long time now, and as an original equipment partner of renowned car manufacturers such as Audi, BMW, Mercedes-Benz, Porsche and Volkswagen, as well as their performance subsidiaries, Hankook has been carrying out extensive tests on the legendary Nordschleife, where it tests its UUHP tyres (Ultra-Ultra-High-Performance), specially developed for use as original equipment. Especially in the sports car segment, the “Green Hell”, as it is known, offers ideal conditions for extensive test drives to ensure the tyres meet the respective demanding requirements of vehicle manufacturers and their customers. These final product tests are also an integral part of the process and are a clearly defined as a decisive acceptance criterion for many high-end vehicles.

Opening our workshop in the immediate vicinity of the Nürburgring’s Nordschleife enables us to carry out performance and load tests much more efficiently, which are increasingly important in the field of high-performance road vehicles. This enables us to ensure that we offer our customers the best possible products with the highest level of performance,” says Andreas Pürschel, head of the European Hankook test team at the Research and Development Centre in Hanover.

The ETC, which opened in Hanover in 1997, has allowed the tyre maker to significantly expand its research projects in Europe. In addition to developing customised tyres for original equipment used on vehicles in Europe, testing of the products under the most stringent conditions is also an integral part of the ETC’s work. Back in 2017, the company opened its own winter tyre test site “Technotrac” in Ivalo, Finland. With the newly inaugurated Nürburgring workshop and the high-end and state-of-the-art production and indoor testing facilities at the EU manufacturing site in Hungary, Hankook can proudly claim to stand for integrated tyre development and production in Europe.

Captions:

Image 1 (from left to right):  Klaus Krause (Head of the European Research and Development Center at Hankook), Guido Nisius (Mayor of the Adenau Municipality), Sanghoon Lee (President of Hankook Tire Europe GmbH), Friedhelm Münch (second District Councillor of the Ahrweiler District) and Dietmar Olbrich (Vice President Marketing & Sales of Hankookreifen Deutschland GmbH).

Imgage 2 (from left to right): Klaus Krause (Head of the European Research and Development Center at Hankook), Uwe Krumscheid (ETC Performance Evaluation Team, Testing Team Subjective), Sanghoon Lee (President of Hankook Tire Europe GmbH) and Andreas Pürschel (Head of the European Hankook Test Team at the Research and Development Center at Hankook).

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook opens Workshop at Nürburgring

From left to right: Klaus Krause (Head of the European Research and Development Center at Hankook), Uwe Krumscheid (ETC Performance Evaluation Team, Testing Team Subjective), Sanghoon Lee (President of Hankook Tire Europe GmbH) and Andreas Pürschel (Head of the European Hankook Test Team at the Research and Development Center at Hankook).

File size: 4 MB

Hankook opens Workshop at Nürburgring

Klaus Krause (Head of the European Research and Development Center at Hankook), Guido Nisius (Mayor of the Adenau Municipality), Sanghoon Lee (President of Hankook Tire Europe GmbH), Friedhelm Münch (second District Councillor of the Ahrweiler District) and Dietmar Olbrich (Vice President Marketing & Sales of Hankookreifen Deutschland GmbH). (from left to right)

File size: 2 MB

Hankook opens Workshop at Nürburgring

The Hankook Europe Technical Centre (ETC) has a new branch office, which in future will offer employees optimal conditions, especially when it comes to real-world testing of high-end tyres during development.

File size: 3 MB

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

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+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

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