Daventry, UK, 3 November 2022 – Tyres & Accessories, the leading English-language tyre trade publication in Europe, in conjunction with brand monitoring agency BrandMentions, have published the findings of their analysis of the impact of social media and price comparison on the tyre business.
The findings put Hankook at the top of the table where the brand’s online impact and the interaction of followers activating the highest number of shares was much stronger than other tyre brands. Hankook’s most recent online activities include promoting the iON range of EV tyres and the partnership with Formula E.
Managing Director of Hankook Tyre UK Chang Yool Han said, “Hankook recognises the value of investing in social media to support both the trade and the consumer and are continually developing our online platforms.”
A summary of the results for Hankook are as follows: Mentions: 562, Interactions/1000: 4.1, Reach/1000: 3900, Shares: 347, Likes/1000: 3.6, Raw Score: 263778.57, Ranking percentage: 100%
Source: BrandMentions; T&A research October 2022
Back in 2011, when the first investigation was conducted, there were only four social media networks that dominated the online market ranked as follows: #1 Facebook, #2 YouTube, #3 Twitter and #4 Myspace with Facebooks users totalling 750 million. Now in 2022 the number of social networks has increased to 15 networks. Facebook and YouTube are still at #1 and #2 respectively, followed by #3 WhatsApp and #4 Instagram. Facebook now has 2.934 billion users.
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