Press Release

  • Car / SUV
  • Corporate

Hankook marks seventh consecutive year of partnership with Supercar Fest for 2026

  • Hankook Tyre UK continues its partnership with Supercar Fest for the seventh consecutive year
  • Two high-octane events: the iconic The Runway (16–17 May), followed by The Hill Climb (13 June)
  • A Formula E  car will be displayed at Sywell Aerodrome, and a FIA World Rally Championship (WRC) car will take to the course at Shelsley Walsh
Hankook marks seventh consecutive year of partnership with Supercar Fest for 2026

Daventry, UK – 27th April 2026 – Hankook Tyre UK will continue as headline sponsor of Supercar Fest 2026, marking a seventh consecutive year of partnership with one of the UK’s most anticipated supercar events. As a flagship event on the UK automotive calendar, Supercar Fest delivers an immersive showcase of performance, innovation and engineering excellence.

2026 opens with ‘The Runway’ at Sywell Aerodrome on 16-17 May, where visitors can experience thrilling top-speed runs along the 1km straight, alongside an extraordinary display of hypercars and performance models. As the exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship, the Hankook stand will feature a Formula E car, offering a rare chance to get up close to the cutting edge of electric motorsport.

The action continues on 13 June with ‘The Hill Climb’, as the event returns to its roots at Shelsley Walsh— the world’s oldest motorsport venue and the birthplace of Supercar Fest in 2019. This historic setting provides a fitting backdrop for an adrenaline-fueled day of motorsport action and supercar spectacle. As exclusive tyre supplier of the FIA World Rally Championship, Hankook will showcase a WRC car demonstrating its full on-track potential to a live audience, perfectly aligning with both the venue’s rich heritage and the brand’s deep-rooted involvement in global motorsports.

“Hankook Tyre UK have been with Supercar Fest since the very beginning in 2019, and their continued support has been incredible. As our longest-standing partner, they are truly part of the Supercar Fest family.

It feels especially fitting that this year we return to Shelsley Walsh, where it all started.”, commented Mark Webb, Event Director.

He added: “From showcasing a Formula E car at our flagship Runway event in May, to bringing a WRC car for live demonstrations at the Hill Climb, they continue to raise the bar. Shelsley Walsh, as the oldest motorsport venue in the world, provides the perfect backdrop for this. The venue’s rich history combined with Hankook’s cutting-edge motorsport presence will create something genuinely special for our visitors. We’re proud to have them alongside us on this journey and look forward to another fantastic year together.”

Visitors to the Hankook stand at both events will be able to explore Hankook’s advanced tyre technologies and learn more about its developments across high-performance, motorsport and electric vehicle applications. The stand will also offer interactive experiences, a selection of branded merch to take home, and the opportunity to talk to the Hankook team.

Ben Francis, Sales Manager at Hankook Tyre UK commented: “We’re proud to continue our partnership with Supercar Fest, one of the UKs leading automotive events. Visitors can experience Hankook’s world-class tyre technology up close, showcased alongside a Formula E car at Sywell Aerodrome and a live action WRC car at Shelsy Walsh—a true spectacle on a historic track.”

 

Hankook Tyres on Display

Hankook will showcase a range of innovative car tyres including the ultra-ultra-high-performance (UUHP) Ventus S1 evo Z, the latest, ultra-high-performance (UHP) Ventus evo and the versatile, all-season Kinergy 4S 2.

Also on display will be Hankook’s iON family of EV tyres, comprising the high-performance summer tyre iON evo, the all-weather tyre iON FlexClimate, and the iON GT, designed specifically for compact EVs — with fitments also tailored for SUVs. Engineered to meet the demands of electric mobility, the iON range delivers reduced rolling resistance, exceptionally low noise levels, enhanced load capacity and are specifically designed to manage the instant torque produced by powerful electric vehicles—helping to extend range and provide a smoother driving experience.

For more information on Supercar Fest 2026, visit: www.supercarfest.co.uk

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Leading car manufacturers rely on Hankook tyres for original equipment. More than 45 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

all press releases

Downloads

Hankook marks seventh consecutive year of partnership with Supercar Fest for 2026

Hankook Tyre UK continues its partnership with Supercar Fest for the seventh consecutive year

File size: 7 MB

Contacts

Sabine_Riedel_032023.jpg

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa_Schmid_web_02.jpg

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Larissa_Buesch_web.jpg

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

Subscribe to the Hankook press releases