Neu-Isenburg/Germany, 22 September 2016 – Right on time for the start of the 66th IAA for Commercial Vehicles in Hanover, premium tyre maker Hankook is launching its newly designed online press area, the “Hankook Media Center”. At the new web address, www.hankooktire-mediacenter.com, journalists will find all media contents such as press texts, press photos and videos in no time thanks to the new well-arranged page structure and navigation. This guarantees fast access to information and media.
The new filter function for all media contents results in improved research possibilities: When a menu item such as Cars, Motorsport or Company is clicked in the navigation bar, the page automatically filters all media contents on the required topic. The list of corresponding contacts from the company press department is also adapted to show who the contact is for the specific business segment. This makes it much easier for journalists to find information, particularly if they have any questions.
In addition, the new Media Center has so-called “Topics” available with more detailed information about products, certain motorsport series or trade fair appearances. One “Topic”, for example, is Hankook at the IAA for Commercial Vehicles. All the media content related to Hankook and the IAA is concentrated on the topic page. Journalists are only one click away from downloading individual information and photos, or the complete Hankook Press Kit for the trade fair.
The new Hankook Media Center has been created in a responsive web design and is thus optimised for use on smartphones and tablets. All content is arranged clearly and is as easy to find on desktop screens as it is on small mobile displays.
