Hankook iON evo named as WhatTyre Tyre of the Year 2024

iON evo also scoops Electric Car Tyre of the Year Award
Highly Recommended for Ventus Prime 4 and Winter i*cept evo 3

Daventry, UK, 19^th August 2024 – Premium tyre manufacturer Hankook has three of its flagship products on the podium for the 2024 WhatTyre Awards, the fourth consecutive year of these prestigious awards. WhatTyre is a tyre news and product comparison website designed to help consumers find the best tyres for their car with its Awards offering an authoritative ranking of tyres across nine categories that represent the best products available in the UK tyre industry. Hankook have achieved awards in the following competitive categories:

Winner – 2024 Overall WhatTyre Tyre of the Year - Hankook iON evo
Winner – Electric Car Tyre of the Year - Hankook iON evo
Highly Recommended – Summer Tyre of the Year - Hankook Ventus Prime 4
Highly Recommended – Winter Tyre of the Year - Hankook Winter i*cept Evo3

This year, the focus of the awards is on the electric car segment, a rapidly evolving and increasingly competitive sector in the mobility industry. According to WhatTyre - “EVs offer some significantly different challenges for tyres. Compared to conventional internal combustion engine cars, EVs are heavier, transmit torque to the road far less progressively, and have almost silent engines. This means tyres need to be harder wearing, more grippy, and quieter running, while EV drivers are also likely to want a tyre that helps to maximise range and even one that can demonstrate sustainability in its provenance.”

As we move towards an electric and technology-driven future, the electric vehicle sector is arguably the biggest revolution in mobility- an area Hankook has focused heavily on since the release of the iON range in 2022. As pioneers of the first full line of dynamic EV tyres, Hankook is proud to be recognised for its innovative practices by receiving the WhatTyre Tyre of the Year 2024 award for the iON evo tyre and aspires to continue its streak of award achievements.

Read more about the 2024 WhatTyres annual awards on their website here: Tyre reviews and awards | What Tyre | Independent tyre comparison

About Hankook Tire

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany