Press Release

  • Corporate

Hankook & Company Atlas BX presents battery portfolio at Automechanika

  • Wide product range of AGM, EFB and MF batteries at the world's leading trade fair for the automotive aftermarket
  • European Distribution Centre for Hankook Atlas BX batteries to open in October
Hankook & Company Atlas BX presents battery portfolio at Automechanika

Neu-Isenburg, Germany, 7 September 2022 - Hankook & Company Energy Solution (ES) Business Headquarters will be showcasing a wide range of Hankook Atlas BX brand battery products at Automechanika Frankfurt from 13 to 17 September. There, the battery specialist's latest technologies for start-stop vehicles, passenger cars and commercial vehicles as well as for boats and motorhomes will be on display at stand E51 in Hall 4.1.

Hankook Atlas BX has a wide portfolio of AGM (absorbent glass mat), EFB (enhanced flooded battery) and MF (maintenance free) batteries that meet stringent automotive requirements. With the presentation of the latest innovations in battery technology at Automechanika Frankfurt, Hankook highlights the further expansion of its battery business and underlines its growth plans in the European market. In addition, the company plans to establish Hankook & Company ES Deutschland GmbH in October, which will be responsible for supplying the European market with batteries from its Europe Distribution Center (EDC).

“Hankook & Company ES Business Headquarters aims to become a ‘Smart Energy Solution Provider’, a company who pioneers the future energy era beyond a lead-acid battery producer,” said Jongseon Ahn, COO of Hankook & Company. “We are truly looking forward to showcasing our battery products and exchanging ideas with visitors and people in related industries.”

Automechanika Frankfurt is regarded as the world’s leading trade fair for automotive parts and services. This year, 2,800 exhibitors from 70 countries are expected to visit the nine exhibition halls.

Since the launch of the MF battery in 1982, Hankook & Company ES Business Headquarters has continuously expanded its research and development. In 2005, the company was the first in Korea to launch an AGM battery for start-stop systems. Hankook & Company has three manufacturing plants and its research and development centre and serves about 450 customers in 100 countries through its four global sales locations in the US and Europe.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook & Company Atlas BX presents battery portfolio at Automechanika

Hankook Atlas BX has a wide portfolio of AGM (absorbent glass mat), EFB (enhanced flooded battery) and MF (maintenance free) batteries that meet stringent automotive requirements.

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

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