Press Release

  • Motorsport
  • Corporate

Hankook and Formula E celebrate partnership launch

  • Presentation of the new iON race tyre in The Swarovski Crystal Worlds in Austria
  • Roughly 30% of the new Gen3 tyre is made from sustainable materials
  • Jamie Reigle, CEO of Formula E, looks forward to working with Hankook
Hankook and Formula E celebrate partnership launch

Seoul, Korea/Neu-Isenburg, Germany, 28 September 2022 – As of next season, Hankook will be the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship. At an event in The Swarovski Crystal Worlds in Austria, Hankook officially presented the newly developed Hankook iON race tyres to guests and representatives of Formula E, as well as the international media.

The new tyre has been developed in close cooperation with the racing series and is particularly aimed at meeting the sustainability needs of Formula E and the future of e‑mobility, without compromising motorsport performance, of course. Nearly 30 percent of the new tyre, which is specially tailored to the third generation of Formula E race cars, is made of sustainable materials. The Formula E teams currently have access to a tyre variant that can be used in both dry and wet conditions, in order to further save resources. Furthermore, the long durability of the tyre is another pioneering step. After the respective race weekends, Hankook completely recycles every set of tyres ensuring the championship is as sustainable as possible.

The first-time motorsport fans will see the Hankook tyres in race conditions will be at the Mexico City E-Prix on 14 January 2023, where 40,000 spectators are expected to fill the grandstands for what will be the first race in the new Gen3 era. Further information about the company’s engagement in Formula E can be found on the newly created Hankook motorsports website under www.hankook-motorsports.com/en.

Sooil Lee, President & CEO of Hankook Tire & Technology: “A good three years ago, we at Hankook decided to become official technical partner and tyre supplier of what is arguably the most progressive, modern and sustainable racing series in the world from the 2023 season. The philosophy of the Hankook brand and our strategic orientation towards an increasingly sustainable future also reflect the spirit and DNA of Formula E. Together, we will advance and significantly influence the development of modern motorsport over the coming years.”

Formula E CEO Jamie Reigle: “We are thrilled to welcome Hankook to the ABB FIA Formula E World Championship. We are proud to partner with a global player recognised as a top tyre manufacturer that lives and breathes motorsport as a fundamental aspect of its corporate philosophy. Hankook’s vast experience working with race teams at circuits around the world, its pioneering innovation and commitment to sustainability make it a perfect match for the championship and our new Gen3 car.”

Consumers, in particular, benefit from the development of the new Hankook Formula E race tyres highlighted by the race to road technology transfer. With its range of new iON road tyres for both summer (Hankook iON evo) and winter (Hankook iON Winter) use, the premium maker offers products for resource-friendly mobility to be fitted on modern, premium electric cars. A significantly lower rolling resistance for more km per battery load, high traction, even on wet roads and very good braking power for top safety and a high level of durability notably reflect the demands that electric cars place on their tyres.

 

Image Caption: Sooil Lee, President & CEO Hankook Tire & Technology, Hyunbum Cho, Chairman Hankook & Company, Alejandro Agag, Chairman Formula E, Jamie Reigle, CEO Formula E –  Hankook Tire, Technoplex, Seoul, 11.8.2022 (from left to right).

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook and Formula E celebrate partnership launch

Sooil Lee, President & CEO Hankook Tire & Technology, Hyung-bum Cho, Chairman of Hankook & Company, Alejandro Agag, Chairman Formula E, Jamie Reigle, CEO Formula E – Hankook Tire, Technoplex, Seoul, 11.8.2022 (from left to right).

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Hankook and Formula E celebrate partnership launch

As of next season, Hankook will be the new and exclusive technical partner and tyre supplier of the ABB FIA Formula E World Championship.

File size: 17 MB

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