Press Release

  • Motorsport

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

  • 2025 WRC season round 2 rolls out in Umeå, Sweden, from February 13th -16th
  • High-performance snow rallying tyres engineered for ice and snow to maximise rally performance
  • WRC drivers’ continued praise reinforces Hankook’s cutting-edge tyre engineering on a global scale
2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Neu-Isenburg, Germany, 11. February 2025 –The second round of the 2025 FIA World Rally Championship (WRC), Rally Sweden, will take place from 13th -16th February (local time) in Umeå, Sweden. Rally Sweden is the only WRC event run entirely on snow and ice, making it a unique spectacle for motorsport fans. With rally cars clocking speeds of up to 124 mph and revving to 8,500 rpm, maintaining optimal grip on icy, slippery terrain in extreme sub -25°C temperatures is a key strategic factor in achieving peak performance.

The 300 km-long Rally Sweden consists of 18 special stages featuring a demanding combination of snow-covered roads and icy surfaces. This year’s event is set to be even more unpredictable with technically challenging snow sections, sudden weather shifts, and three newly added stages adding to the complexity of the competition.

For this rally, premium tyre manufacturer Hankook will provide stable support with Winter i*Pike SR10W, equipped with specialised stud pins for optimal traction on icy surfaces.

Developed through over 2,000 km of rally-stage testing since 2023 in close collaboration with the FIA and participating manufacturers, these rally tyres are optimised for winter surface performance. Equipped with specialised stud pins designed for ice rally conditions, they ensure superior control on icy and snow-covered roads. The asymmetric tread pattern further enhances grip and braking performance on snow surfaces.

Meanwhile, Sébastien Ogier of the Toyota Gazoo Racing World Rally Team currently leads the championship standings after achieving a historic milestone—his personal 10th victory at Rallye Monte Carlo, making him the first driver in WRC history to do so. His teammate, Elfyn Evans, and Hyundai Shell Mobis World Rally Team's Adrien Fourmaux are also in close contention, contributing to a competitive field battling for the season championship title.

As the intensity of the 2025 WRC season builds, Hankook continues to drive the future of motorsports and supports the development of young drivers by sponsoring both the WRC and its feeder series, the Junior WRC. With Rally Sweden marking the opening round of JWRC, all eyes are on the next generation of rally talents as they take on the challenge, setting stage for the exciting season.

Throughout both events, Hankook plans to enhance its premium brand presence by showcasing the global ‘Hankook’ brand through various on-site activations including the service park, special stage sections, rally cars, and key promotional areas. Additionally, the company aims to enhance its engagement with motorsport fans worldwide through social media and its official motorsports website.

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Hankook Tire has been the exclusive tyre supplier for the ABB FIA Formula E World Championship since 2023. Leading car manufacturers rely on Hankook tyres for original equipment. More than 38 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Grégoire Munster (NDL) and Louka Louis (BEL) are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240439 // Usage for editorial use only //

File size: 2 MB

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Takamoto Katsuta (JPN) and Aaron Johnston (IRL) of team TOYOTA GAZOO RACING WRT are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240436 // Usage for editorial use only //

File size: 2 MB

2025 WRC Rally Sweden Embarks on its Icy Challenge with Hankook’s Support

Thierry Neuville (BEL) and Martijn Wydaeghe (BEL) of team HYUNDAI SHELL MOBIS WORLD RALLY TEAM are seen performing during the World Rally Championship Monte-Carlo in Gap, France on January 24, 2025. // Jaanus Ree / Red Bull Content Pool // SI202501240430 // Usage for editorial use only //

File size: 2 MB

Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Julia-Larissa Büsch

PR Manager Marketing Communications

 +49 (0) 160 2545279

Zoë Baldwin

Marketing Manager
Hankook Tyre UK Ltd

 +44 7948 247048

Natasha Ramos Smyth

Marketing Executive
Hankook Tyre UK Ltd

 +44 7961 601839

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