Press Release

  • Corporate

Hankook presents futuristic tyre and mobility vision with its “Design Innovation 2020” project

Tyre maker Hankook reveals a futuristic mobility concept with its “Design Innovation 2020” project, presenting a two-wheeled mobility device called “HPS-Cell”. The HPS-Cell serves as an autonomous driving platform, which can be connected to various passenger cabins or cargo spaces, called pods. To bring the scenario to life, concept films and prototypes have been produced and are available to view on the official Hankook Tire YouTube page.

Seoul, Korea / Neu-Isenburg, Germany, 16th November 2020 – Premium tyre maker Hankook revealed the “Design Innovation 2020” project on its official YouTube Channel that envisions a futuristic tyre platform as a future driving and mobility innovation. Launched in 2012, the “Design Innovation” program is the tyre maker’s R&D project which is organised in collaboration with one of world’s leading design universities every two years. The joint research project puts forward futuristic concepts for driving and mobility solutions that tackle today’s challenges.

Under the theme ‘Urban Reshaping’, professors and students from the Department of Industrial Design at the University of Cincinnati in the U.S. focused on the transformation of cities and the reconfiguration of mobility that goes along with this development. Rather than presenting mobility as serving a stand-alone purpose, the students developed a scenario that visualised mobility to be a part of living spaces with augmented automation infrastructure and cutting-edge technologies, such as eco-friendly technology, autonomous driving, and Artificial Intelligence. Hankook designers and engineers then developed the concepts further to make them both more visionary.

At the heart of the vision is the tyre maker’s two-wheeled, modular mobility device, the “Hankook Platform System (HPS)-Cell”. Serving as an autonomous and two-wheeled platform, the HPS-Cell is an electronic vehicle using “Hankook Electric Mobility Technology (H.E.M.)”. The platform can function for different purposes depending on the various passenger cabins or cargo spaces, called pods, attached on top of it. Separating the mobility platform from its function by using these attachable pods, the futuristic HPS-Cell demonstrates that it is the tyre that is the centre of mobility.

The HPS-Cell runs on an airless tyre and uses sensor technology that identifies tyre treads and road conditions in real-time, as well as responding to wear-out risks and changes tread patterns according to the road condition, using variable wheels and optimised infrastructure.

To bring the conceptual tyre and HPS-Cell platform to life, a concept film and a prototype were produced, illustrating how an urban population in 2040 may use this kind of mobility platform. During the video, the platforms are combined with various pods of different forms to meet specific purposes, such as for a single commuter trip, for urban farming or a family trip. The exchangeable pods on top of the single mobility platform HPS-Cell maximise the scalability and efficiency of movement within smart cities of future generations. The video will be shared on various global channels to demonstrate Hankook’s capabilities in design innovation globally.

Jimmy Kwon, Vice President of Hankook Tire Brand Lab, said: “Hankook Tire is incorporating new ideas with our cutting-edge technology to explore design concepts for the next generation, as Hankook believes creativity is the first step towards bringing the imagination into the reality. We are more than excited to present this year’s works as they speak for the essence of the future mobility that Hankook envisions.”

As a top-tier global company, Hankook continues to be proactive in responding to the fast-changing world of future mobility and strengthening its leading role in making technological progress. The company is continually securing original technologies by using its global R&D network and the high-tech research facility Hankook Technodome, which plays a key role as the central hub. Hankook is also carrying out future-oriented projects such as the ‘The Next Driving Lab’ campaign, which provides new and innovative future driving experiences that have never been encountered before through its futuristic tyres.

Hankook Tire manufactures globally innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded. Currently around 3,000 employees produce up to 19 million tyres a year for passenger cars, SUVs and light trucks.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in Czech Republic, France, Germany, Hungary, Italy, the Netherlands, Austria, Poland, Russia, Serbia, Spain, Sweden, Turkey, UK and Ukraine. Hankook products are sold directly through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and are selling their products in over 180 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 34 percent of the company's global sales are generated within the European and CIS-Region. Hankook Tire has been represented in the renowned Dow Jones Sustainability Index World (DJSI World) since 2016.

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Hankook Tire Europe GmbH | Corporate Communications Europe/CIS | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Felix Kinzer

Director Corporate Communications Europe and CIS

Phone: +49 (0) 6102 8149-170

Larissa Büsch

PR Manager Corporate Communications

Phone: +49 (0) 6102 8149-173

Sabine Riedel

PR Manager Corporate Communications

Phone: +49 (0) 6102 8149-172

Stefan Prohaska

PR Assistant Corporate Communications

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Annika Malcherek

Digital Lead Corporate Communications

Phone: +49 (0) 6102 8149-176


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