Press Release

AI in tyre development

AI in tyre development

Artificial intelligence is one of the big topics in the industry. Hankook recognised its potential early on and invested heavily in research and development. Thanks to AI-supported tools, tyre development is becoming more efficient and sustainable. For example, virtual tyre models significantly reduce the number of test tyres needed and shorten the development time of new material compounds.

Do you need more information or do you have questions? Then please contact our press team to arrange an appointment after the trade fair with our experts.

Hankook Tire manufactures innovative, high-performance tyres for passenger cars, SUVs, light trucks, RVs, trucks, buses and motorsports. With five R&D centres and eight production facilities worldwide, Hankook continuously invests in research and development to offer the highest level of quality and driving satisfaction. The company employs around 20,000 people globally and sells products in over 160 countries. Leading car manufacturers rely on Hankook tyres for original equipment. More than 45 percent of global sales are generated in Europe.

Hankook’s European headquarters are located in Neu-Isenburg, Germany. At its European Technical Centre in Hanover, Germany and its manufacturing site in Rácalmás, Hungary, Hankook develops and produces bespoke tyre solutions for the European market.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178