Press Release

  • Laufenn Car / SUV
  • Laufenn All

Hankook launches new generation of Laufenn car tyres

With its second brand Laufenn, tyre maker Hankook offers consumers a range of modern car and SUV tyres that are tailored to different lifestyles and above all meet the needs of price-conscious drivers. Hankook is continuing to develop its Laufenn tyre range and is set to unveil models with improved performance. From spring Laufenn S FIT EQ+ for the performance segment, and Laufenn G FIT EQ+ for the touring segment, will replace the respective existing models.
Hankook launches new generation of Laufenn car tyres

Neu-Isenburg, Germany, February 14, 2020 – The new Laufenn-Plus generation offers higher performance and greater stability on both wet and dry roads due to its optimised tread compound. This means that the new range of Laufenn summer tyres, which will be available on the European market from spring 2020, will meet the requirements of consumers who place a higher value on both performance and safety. Laufenn tyres for cars and SUVs are aimed in particular at a price-conscious, yet quality-conscious target group, and will cover all common sizes.

The new Laufenn S FIT EQ+ for the performance segment is equipped with an advanced Hydro-Flow block tread pattern which, together with its four straight main grooves and streamlined tread block arrangement effectively reduces aquaplaning. Furthermore, the use of an improved second-generation silica compound has led to a significant reduction in braking distance, especially on wet roads. The S FIT EQ+ also achieves optimised performance and good stability even at higher speeds thanks to reinforced tread bars which ensure greater block stiffness.

Designed specifically for the touring segment, the new Laufenn G FIT EQ+, like its predecessor, has been developed with a four-rib tread pattern that provides smooth, comfortable rolling in a wide range of road conditions. The variable depth tread grooves allow quick water run-off, and together with sipes attached to the blocks of the inner shoulder, improve wet grip. The Laufenn G FIT EQ+ has also been given a new tread compound for more grip on wet roads. A special base rubber layer below the tread helps reduce rolling resistance and increases fuel efficiency. The optimised tyre contour prevents irregular wear by distributing the weight evenly across the entire tread width. The tread blocks with differing stiffness depending on the position minimise vibration and noise levels for an altogether comfortable ride.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook launches new generation of Laufenn car tyres

Hankook launches new generation of Laufenn car tyres

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Hankook launches new generation of Laufenn car tyres

Laufenn G Fit EQ+

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Hankook launches new generation of Laufenn car tyres

Laufenn S Fit EQ+

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