Hankook at the IAA 2017

In line with the “Future Now” motto of this year’s IAA show, Hankook Tyre focuses on the latest trends and developments in the market and presents the tyre technologies of tomorrow on its stand.

Alongside design ideas for the mobility concepts of the future, the focus is on innovations in premium original fitment tyres and the current winter tyre line-up.

This includes the eco-friendly high-performance winter tyre series i*cept, which has been extended by several sizes.


Felix Kinzer

Fon: +49 (0) 6102 8149-170


Larissa Büsch

Fon: +49 (0) 6102 8149-171


Yara Willems

Fon: +49 (0) 6102 8149-172


Press Kit IAA 2017 (doc)

The Press Kit IAA 2017 contains these press releases:

  • Tyre maker Hankook presents pioneering tyre development at IAA 2017

Summer tyres

  • The new Hankook KINERGY ECO²
  • Hankook further develops silent technology “sound absorber®”
  • Hankook UHP Flagship Tyre Ventus S1 evo² as OE on the new Audi RS 5
  • Hankook supplies UHP Tyres with advanced “sound absorber®” Technology for the new Opel Insignia
  • Hankook Ventus S1 evo²: Achieved “outstanding” test result
    Hankook Ventus S1 evo² SUV: Rated “outstanding” by AUTO BILD Allrad
  • Hankook Ventus Prime³: Premium comfort-tyre gains awards in 2017

Winter- Allseason tyres

  • Hankook Kinergy 4S all-season tyre: 365 days of balanced performance
  • Hankook UHP Premium winter tyres: Optimised driving during cold season; including SEALGUARD® technology; Run-flat OE
  • Winter i*cept RS²: Very good test results!


  • Hankook equips a new customer-racing model from BMW Motorsport
  • New generation of Hankook racing tyres for the DTM 2017 season

Concept tyres

  • New Volkswagen I.D. Crozz II fitted with Hankook concept tyres
  • Hankook Tire showcases award winning futuristic concept tyre
  • Innovated driving: 360-degree rotating “Ball Pin Tyre”



Related Press Releases

  • Car / SUV

At the IAA 2017 in Frankfurt, premium tyre maker Hankook showcases innovative concept tyres inspired by future mobility. The five futuristic concept tyres Magfloat, Flexup, i-Play, Shiftrac and Autobine are designed by students at the University of Cincinnati to showcase Hankook’s cutting edge technology. ...

  • Car / SUV

Like the Volkswagen I.D. and the I.D. Buzz, the latest electric drive concept vehicle from Volkswagen, the I.D. Crozz II, is also fitted with concept tyres from Hankook. The tyre was developed according to the specifications from the Volkswagen Group exclusively for the new electric crossover, which is currently being presented at the IAA in Frankfurt. The zero emissions vehicles...

  • Car / SUV

Hankook’s latest Kinergy generation - the exceptionally eco-friendly and economical KINERGY ECO² summer tyre was developed with the needs of modern small, compact and mid-range vehicles in mind. Like its predecessor, which received many outstanding reviews from independent institutions, the development engineers focussed not only on driving safety and economy with a low rolling...

  • Car / SUV

Car maker Opel/Vauxhall has chosen Hankook’s ultra-high-performance tyre Ventus S1 evo² as original fitment for the new Opel Insignia. The sporty and comfortable high-end 18 inch tyre with the latest Hankook “sound absorber®” technology is being factory fitted on the second Opel Insignia generation....

  • Car / SUV

At this year’s IAA in Frankfurt, premium tyre maker Hankook is showcasing another progressive driving innovation as part of its “The Next Driving Lab” campaign: a 360-degree rotating “Ball Pin Tyre”....

  • Car / SUV

Hankook’s “sound absorber®” technology is already being successfully fitted as original equipment on premium SUVs and high-powered sport coupés. The patented sound absorbing technology has now been updated. The acoustic foam used is no longer being fixed in place with a full-surface coating of the company's own Sealguard material. Instead a new, specialised heat-resistant silicone-based...

  • Car / SUV

The ultra-high-performance tyres from Hankook have already proved themselves on many Audi models. Like its brother model TT RS, the latest Audi RS5 Coupé will now also be leaving the factory fitted with Hankook tyres. In the spirit of the high performance Gran Turismo tradition, the Ventus S1 evo² tyres for the new Audi RS 5 Coupé provide both sportiness and comfort, and are thus an...

  • Corporate
  • Car / SUV

Hankook Tyre will again be exhibiting at the IAA 2017 in Frankfurt, Germany, the world's largest motor show on 230.000sqm with an expected 932,000 visitors. In line with the “Future Now” motto of this year’s show, the company will present the tyre technologies of tomorrow at its fair booth. Alongside design ideas for the mobility concepts of the future, the focus will be on innovations...