Press Release

  • Car / SUV

Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

The comfort-champion of the successful Ventus product family for premium performance passenger car tyres was developed to provide an ideal blend of performance, safety, comfort, and environmental friendliness. Scoring first test wins directly after its market launch in 2016 the Ventus prime³ was nominated again in 2017 in the summer tyre test by the magazine AUTO BILD as ‘outstanding’ in size 225/50 R17 W/Y (Auto Bild 10/2017). The German car magazine Auto Zeitung produced a similar result when testing summer tyres in size 215/55 R17 94W, rating Hankooks comfort-tyre as “very recommendable” (Autozeitung 07/2017).
Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

Neu-Isenburg, Germany, 24. May 2017 – Hankooks Ventus Prime³ was developed with a focus on providing a balanced blend of performance, comfort, safety, and environmental friendliness, and is the newest premium comfort flagship in the successful Ventus product series offered by the company. Drivers benefit from well-designed driving characteristics, including even better braking performance on both wet and dry streets.

Improving braking performance on wet surfaces was a key task for Hankook engineers in developing the next generation of Ventus Prime products. To do so, Ventus Prime³ uses a new, high-grip silica tread compound and a new compounding technology which provides much better distribution of polymers and fillers in the tread compound. This allows the tyres to achieve both wet braking performance improved by around eight percent and reducing of rolling resistance. In addition, the four wide profiled grooves ensure fast drainage, which improves vehicle control on wet streets and helps reduce the danger of aquaplaning. The depth of the individual profiled grooves also depends on their position on the tyre, in order to counteract the classic conflict between wet and dry driving characteristics in the Ventus Prime³.

The current generation of the Ventus Prime also made another developmental leap when it comes to dry handling. By using a newly designed, asymmetrical tread, the actual contact surface between the tyre and the street was increased by ten percent. Along with the improved tread stiffness in both radial and lateral directions, and in conjunction with new “hybrid hardness” pattern ribs (different hardness levels on the outside and inside) and a massive outer tyre shoulder, the Ventus Prime³ provides significantly better dry performance. The dry braking performance of the tyre was also improved by three percent, whilst the traction was optimised, for instance, by applying chamfered profile block edges distributed across the entire tread surface, increasing the contact surface during braking.

Newly-developed, functionalised polymers with a high molecular weight in the tread blend of the Ventus Prime³ increase its wear-resistance by nine percent. The tyre is equipped with a highly-modern, lightweight, and especially sturdy Rayon carcass and a wide steel belt including a wrapped bandage and high-strength bead filler. Besides improving handling, this ensures precise steering feedback and great control, even at high speeds. Thanks to an improved pitch design and the optimised angle of lateral profiling, as well as a sidewall optimised for air resistance, developers were able to further develop the noise level of the tyres, once again improving the outstanding comfort features of the Ventus Prime³. By using a new technology when positioning the profile grooves, development engineers at Hankook were able to achieve a significant reduction in the noise level of the tread, even with improved tyre life.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

Developed to achieve the perfect balance between performance and comfort, safety and environmentally friendliness, the Ventus Prime3 is the latest premium comfort flagship of Hankook’s successful Ventus line.

File size: 1 MB

Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

Providing drivers with superior driving characteristics including improved wet and dry braking performance, Ventus Prime³ is available in 53 dimensions ranging from 15 to 18 inches.

File size: 557 KB

Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

The Ventus Prime³ is equipped with a highly-modern, lightweight, and especially sturdy Rayon carcass and a wide steel belt including a wrapped bandage and high-strength bead filler.

File size: 5 MB

Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

Hankook Ventus Prime³

File size: 2 MB

Hankook Ventus Prime³: Premium comfort-tyre for Europe gains more awards in 2017

File size: 208 KB

Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

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