Neu-Isenburg, Germany, January 15, 2019 – The European Marketing Team for Truck and Bus Tyres (TBR) at premium tyre manufacturer Hankook is under the direction of Guy Heywood. The 51 year old native Brit has extensive international marketing and sales experience in management positions in the tyre industry. In his new position as TBR-Marketing and Strategy Director for Europe, he will utilise his expertise to the further development of strategic marketing in the truck and bus tyre segment on the continent.
“We warmly welcome Guy as our the new Marketing and Strategy Director for Truck & Bus Tyres and Services,” says Tony Lee, Vice President Marketing & Sales at Hankook Tire Europe. “We are delighted to have appointed him in this position. With his detailed industry expertise, many years of experience and a track record of business success, he brings to the table everything needed to continue strengthening and expanding the Hankook brand in this segment.”
The tyre manufacturer's goal is to continue expanding its premium status in the truck and bus tyre division over the next few years. The new strategic marketing alignment in this area will be managed and communicated via the current 13 Hankook subsidiaries across Europe.
“Together with my team, I would like to use my experience to significantly further the development of the Hankook brand as a premium manufacturer in the truck and bus tyre segment. I look forward to exciting tasks and am certain that we will continue the impressive growth in the European TBR business in the years to come,” affirms Guy Heywood.