Press Release

  • Truck / Bus

Hankook strengthens its truck business, presenting as global player at 2018 IAA Commercial Vehicles Show

Hankook is presenting its prospering commercial vehicles segment at this year's IAA for Commercial Vehicles in Hanover, Germany, being in overall already for the fifth time at the largest and most famous truck exhibition worldwide. As a global top-tier truck tyre maker with international Original Equipment partnerships with MAN, Mercedes-Benz Trucks, Scania and Schmitz-Cargobull, Hankook will be showcasing a new tyre line-up for mild on- and off-road use as a world premiere. Having likewise become a player in the bus segment as well, Hankook is also presenting a future oriented extension of its bus portfolio.
Hankook strengthens its truck business, presenting as global player at 2018 IAA Commercial Vehicles Show

Neu-Isenburg/Germany, 24th May 2018 – After showing strong presence at Commercial Vehicles Show in Birmingham, and having great expectations for the coming Tire Cologne in the truck and bus field, premium tyre maker Hankook has already started with full speed into preparations for this year's 67th IAA for Commercial Vehicles, to be carried out from 20th to 27th September in Hanover, Germany.

The company will be following IAA’s motto ‘driving tomorrow’ and thus responding to demands of current market innovations in the bus segment. What is more, Hankook is going to present as world premiere a complete mild on- and off-road tyre line-up for steering, driving and trailer axle on more than 200 square metres of booth space. In total, Hankook participates already for the fifth time at the largest and most important internationally known truck fair with plans to announce further growth in the context of its Original Equipment partnerships. In a separate outdoor exhibition area, the company will also be highlighting further brand activities.

“Since more than a decade the commercial vehicles segment has become of strong significance for Hankook’s overall business, especially on the European continent," explained Tony Lee, Hankook Tire Europe Vice President for Marketing & Sales. "We grow in regards to our OE partnerships, our fleet cooperations and product line-ups. Having adjusted all truck and bus tyre production and supply chain some time ago, we have prepared ourselves strategically for further prosperity. Thus we are not affected by the anti-dumping duties, recently initiated by the European Commission. We look forward to a promising show together with our customers from around the world.”

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook strengthens its truck business, presenting as global player at 2018 IAA Commercial Vehicles Show

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

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