Press Release

  • Corporate

Hankook invites Real Madrid to train young talents

As part of Hankook’s Corporate Social Responsibility program, World and European Champion Álvaro Arbeloa, brand ambassador of Real Madrid was invited to Hungary, the tyre makers’ European base for regional tyre production, to meet enthusiastic local football talents. Accompanied by three coaches of the Spanish team, the legendary football player met 50 selected children. Not only did the young players gain a once-in-a-lifetime experience, but they also had the opportunity to gain insight into the professionalism that made Real Madrid so famous and admired all over the world.
Hankook invites Real Madrid to train young talents

Neu-Isenburg, Germany, 27th September 2019 - Sports sponsorship fits in perfectly with premium tyre maker Hankook’s CSR activities. The company has been actively involved in a number of initiatives to shape the development of young children. Hankook and Real Madrid formed a global partnership in 2016. The visionary tyre maker and the renowned football team share the deep conviction that winning innovation, progress and the passion that drives them have a great impact on the future. Sharing this passion with younger generations is behind Hankook’s efforts to support special events focusing on children’s development.

This time, in partnership with the Budapest Youth Sports Association, Hankook invited coaches of the leading Spanish football team to hold a training session for 50 enthusiastic young talented footballers. Real Madrid’s brand ambassador, Álvaro Arbeola personally represented the world-renowned soccer club on 15th September and the three coaches held a practice for the excited Hungarian football players at the training centre of the Hungarian Football Association in Telki, Hungary.

Thanks to Hankook’s partnership with Real Madrid, this is the second year that children have been given a once-in-a-lifetime experience. Last year at a similar event, coaches of the star team held a practice for children from the SOS Children’s Villages, an organisation focused on supporting children without parental care. This year young sports talents had the opportunity of training with the world’s best sporting professionals. The 3-hour football practice gave the enthusiastic young athletes an inspiring experience and a dream came true when they put on the shirts printed with their idols’ club name.

“I am very pleased to see these young athletes on the field. Events like this play a fundamental role in Hankook’s European and global strategy for Corporate Social Responsibility. We believe Hankook has become a leading global company through hard work, expertise, and dedication when it comes to manufacturing tyres. These are the values we wish to pass down to younger generations. Our partnership with Real Madrid, a team of experts with high reputation in their field, represents this intention: we both strongly believe it is our duty to do our best for the development of local communities and young talent all over Europe” - President of Hankook Tire Europe Han-Jun Kim commented.

In addition to the health benefits of an active lifestyle, group sports require commitment, determination, and teamwork – core values Hankook considers crucial for the well-being of society. Therefore, supporting sports events is a great fit for the company’s efforts to give children the joy of sports.

“Progress and responsibility are the priority values for both Real Madrid and Hankook, and it goes way beyond the pitch or tyre production. Our collaboration demonstrates what great accomplishments can be achieved when two great teams with the right intentions join forces. I would like to say thank you to Hankook Tire as a partner and friend, not just on my own, but on behalf of the whole team for this amazing opportunity to contribute to the development of children, the future generation.” - Real Madrid’s brand ambassador Álvaro Arbeola noted at the event.

“Training with the world’s greatest sports professionals will inspire young talents to give their best in the years to come. Creating such opportunities by supporting these special events, has been a pleasure for Hankook and a win for all of us - Attila Juhos, Director of Sales, Hankook Tire Budapest said.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook invites Real Madrid to train young talents

Real Madrid’s brand ambassador, Álvaro Arbeola personally represented the world-renowned soccer club.

File size: 7 MB

Hankook invites Real Madrid to train young talents

In partnership with the Budapest Youth Sports Association, Hankook invited coaches of the leading Spanish football team to hold a training session for 50 young footballers.

File size: 10 MB

Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

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