Tyre maker Hankook presents pioneering developments at the IAA 2017

Hankook Tyre will again be exhibiting at the IAA 2017 in Frankfurt, Germany, the world's largest motor show on 230.000sqm with an expected 932,000 visitors. In line with the “Future Now” motto of this year’s show, the company will present the tyre technologies of tomorrow at its fair booth. Alongside design ideas for the mobility concepts of the future, the focus will be on innovations in premium original fitment tyres and the current winter tyre line-up.

Neu-Isenburg, Germany, 21^st August 2017 – In accordance with this year’s “Future Now” motto, Hankook will be presenting numerous future-oriented innovations at the IAA 2017. The premium tyre maker will be exhibiting in Hall 8, Booth C26 at the 67th International Motor Show (IAA) from the 12th to 24th September 2017. Hankook has become an increasingly established name in the European tyre market as original equipment supplier for leading car manufacturers such as Audi, BMW, Ford, Mercedes-Benz, Opel, Porsche and VW. The company’s growth is also reflected in the opening of the new development centre in Korea, the “Technodome” and the company’s own European testing ground for winter tyres in Finland, the “Technotrac”.

In accordance with this year’s IAA motto, Hankook’s booth focuses on the latest trends and developments in the market. Alongside the presentation of a new summer product, the latest line-up in winter tyres will be on show. This includes the eco-friendly high-performance winter tyre series i*cept which has been extended by several sizes; this winter tyres series has been developed using a special silica compound for central and western European conditions.
Visitors to the Hankook booth can also experience “Future Now” in the Next Driving Lab simulator. The driving experience features the futuristic concept tyre “Ball Pin Tyre”, and can be simulated on a large screen with an interactive 360-degree view.

“We are experiencing the future of driving today. The IAA is the ideal platform for current developments and progress in the automotive sector. For Hankook as a tyre maker in the premium segment, it is the best opportunity to present the technical highlights of global R&D activities and demonstrate the increasing development of the company,” explains Ho-Youl Pae, COO for Europe.
Once again, the latest concept tyres Flexup, Shiftrac and Autobine – created in cooperation with design students at the University of Cincinnati – will be on display. These tyres make ideas of the future tangible: they climb steps, change lane without changing direction and extend a vehicle’s tyre equipment automatically if more people have to be transported.

On the 14th and 15th September, information regarding career opportunities at the development centre in Hanover and the European headquarters in Neu-Isenburg will be available on the booth. Short interviews with department heads and human resources will be possible.
At win.hankooktire.com all IAA visitors have the chance to win an exclusive Hankook IAA VIP package for two, a set of tyres or entrance tickets to the trade fair.
Visitors to the Hankook booth can additionally look forward to interviews and autographs with football players from Champions League Team Borussia Dortmund, popular TV presenter Sidney Hoffmann from German automobile TV Show PS Profis, and the current DTM drivers. For all UEL football fans, the official UEFA Europa League trophy will also be on display. More details will be published nearer the date at www.facebook.com/hankookreifen/.

About Hankook Tire

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Tyre will again be exhibiting at the IAA 2017 in Frankfurt, Germany, the world's largest motor show on 230.000sqm with an expected 932,000 visitors.

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