Press Release

  • Corporate
  • Truck / Bus

New Marketing Director for truck and bus tyres at Hankook Tire Europe

Hankook Tire Europe has engaged Guy Heywood as the new Marketing and Strategy Director for its European truck and bus business. The British national has twenty years of experience in the tyre industry in leadership positions, most recently active as the Commercial Director for a manufacturer for the UK and Truck, Bus and Service Director for North Europe. Heywood is taking over the position of Seok Yun Kim who has relocated as Managing Director of Hankook’s organisation in Jeddah, Saudi Arabia.

Neu-Isenburg, Germany, January 15, 2019 – The European Marketing Team for Truck and Bus Tyres (TBR) at premium tyre manufacturer Hankook is under the direction of Guy Heywood. The 51 year old native Brit has extensive international marketing and sales experience in management positions in the tyre industry. In his new position as TBR-Marketing and Strategy Director for Europe, he will utilise his expertise to the further development of strategic marketing in the truck and bus tyre segment on the continent.

“We warmly welcome Guy as our the new Marketing and Strategy Director for Truck & Bus Tyres and Services,” says Tony Lee, Vice President Marketing & Sales at Hankook Tire Europe. “We are delighted to have appointed him in this position. With his detailed industry expertise, many years of experience and a track record of business success, he brings to the table everything needed to continue strengthening and expanding the Hankook brand in this segment.”

The tyre manufacturer's goal is to continue expanding its premium status in the truck and bus tyre division over the next few years. The new strategic marketing alignment in this area will be managed and communicated via the current 13 Hankook subsidiaries across Europe.

“Together with my team, I would like to use my experience to significantly further the development of the Hankook brand as a premium manufacturer in the truck and bus tyre segment. I look forward to exciting tasks and am certain that we will continue the impressive growth in the European TBR business in the years to come,” affirms Guy Heywood.

Hankook Tire manufactures globally innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded. Currently around 3,000 employees produce up to 19 million tyres a year for passenger cars, SUVs and light trucks.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in Czech Republic, France, Germany, Hungary, Italy, the Netherlands, Poland, Russia, Spain, Sweden, Turkey, UK and Ukraine. Hankook products are sold directly through regional distributors in other local markets. Hankook Tire employs approximately 22,000 people worldwide and are selling their products in over 180 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 30 percent of the company's global sales are generated within the European and CIS-Region. Hankook Tire has been represented in the renowned Dow Jones Sustainability Index World (DJSI World) since 2016.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com


Hankook Tire Europe GmbH | Corporate Communications Europe/CIS | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Annika Malcherek

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Guy Heywood, Marketing Director Truck & Bus tyres

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