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Hankook Tire receives IDEA Award 2018 for its electric vehicle tyre

Hankook Tire’s electric vehicle tyre, Kinergy AS ev, is honoured at the International Design Excellence Awards (IDEA). The Kinergy AS ev combines advanced technology to create a hyper-low noise environment with improved driving performance and comfort. It is acknowledged for its innovative design.
Hankook Tire receives IDEA Award 2018 for its electric vehicle tyre

Seoul, Korea / Neu-Isenburg, Germany, October 8th, 2018 Hankook Tire’s Kinergy AS ev, a tyre for electric vehicles was recognised in the automotive and transportation category at the International Design Excellence Awards (IDEA) 2018.

In previous years, Hankook Tire has received numerous awards from IDEA for its futuristic concept tyres – bronze and winner in 2015, finalist in 2017 – but this is the first time that Hankook Tire has received an award for a mass production model.

The Kinergy AS ev is characterized besides others by its hyper-low noise environment optimised for electric vehicles. Its comfort, driving and handling performance are comparable to high performance passenger tyres. The Kinergy AS ev’s block design, modelled after electric circuits, and its customised electrical vehicle sidewall design provide an improved aerodynamic performance and the best driving environment in various conditions.

Several noise reducing technologies were applied. For example, Hankook Tire integrated a technology optimising the pitch arrangement to reduce a certain frequency that incurs when driving. An aramid hybrid reinforcement belt exclusive to electric vehicles was used to minimise tread block distortion when changing direction. This feature helps to maintain optimum grip force to provide exquisite handling performance and significantly improves handling stability.

With the recognition from the IDEA 2018, Hankook Tire has been acknowledged for its design philosophy and infinite potentials to lead the future driving environment. Hankook Tire will continue its journey to lead the future tyre industry, actively developing innovative designs.

Hosted by the Industrial Design Society of America, the IDEA 2018 is a world class design award and is deemed as one of the world’s top three design awards along with ‘iF DESIGN AWARD’ and ‘Red Dot Design Award’. Various elements including design innovation, user experience and benefit, corporate social responsibility, aesthetic are evaluated to select the best design.

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook Tire receives IDEA Award 2018 for its electric vehicle tyre

Hankook Tire’s electric vehicle tyre, Kinergy AS ev, is honoured at the International Design Excellence Awards (IDEA). The Kinergy AS ev combines advanced technology to create a hyper-low noise environment with improved driving performance and comfort.

File size: 916 KB

Hankook Tire receives IDEA Award 2018 for its electric vehicle tyre

Hankook Tire’s electric vehicle tyre, Kinergy AS ev, is honoured at the International Design Excellence Awards (IDEA). The Kinergy AS ev combines advanced technology to create a hyper-low noise environment with improved driving performance and comfort.

File size: 2 MB

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Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

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Annika Malcherek

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Stefan Prohaska

Digital Marketing Communications

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