Press Release

  • Car / SUV
  • Motorsport

Hankook Showcases Ultra High Performance Tyres at the Essen Motorshow 2017

The Essen Motorshow will once again be a highlight in the sporting calendars of motorsport and tuning fans this year. For the 13th consecutive year, premium tyre maker Hankook will be exhibiting at the show with a 300 square meter stand from 1st to 10th December 2017. Hankook’s line up of Ultra High Performance (UHP) tyres demonstrates the company’s leading position in delivering tyres for fast cars and the tuning segment. The display will feature Ultra High Performance (UHP) tyres from the Ventus-Line, S1 evo², S1 evo² SUV, V12 evo² and the classic S1 evo.

Neu-Isenburg, Germany, 24th November 2017 – Korean grid girls will welcome visitors to the Hankook stand C100 in Hall 10. While Hankook’s tyres, also being exclusively supplied to DTM, are guaranteed to stand out during the show as they are fitted on the Ferrari 488 Challenge, the BMW M4 GT4 and the Lamborghini Huracán Performante. The company’s futuristic concept tyres will also be featured; innovative tyre designs that have been developed for future mobility under the project “Connect to the Connected World”.

“As the second largest show after the IAA, the Essen Motorshow offers car enthusiasts a meeting point with a unique atmosphere. As one of the top five tyre producers for volume worldwide and tyre partner for international racing series, the Essen Motorshow provides Hankook with the opportunity to present its broad spectrum of high-performance tyres to our dealers, customers and automotive fans,” says Dietmar Olbrich, Hankook’s Vice President for Sales and Marketing in German-speaking markets.

There is a quiz with great prizes awaiting all those who would like to take a close look at the Hankook stand. Visitors will have the opportunity to meet football stars from Borussia Dortmund and well-known German TV presenter Sidney Hoffmann from “PS-Profis”. Autographs, selfies and a chance to win a day at work with Sidney Hoffmann will be on offer.

At the 50th anniversary of the popular show, which attracts more than 360,000 visitors Hankook, as partner for the tuning industry, will be again revealing new “Tune it! Safe!” campaign vehicle on the VDAT stand (Verband der deutschen Automobiltunern - Association of German Car Tuners). As safety is playing an increasingly important role in the tuning segment, Hankook is supporting the safe tuning initiative by the federal German Ministry of Transport for the eleventh consecutive year. The car chosen to follow the Ford Mustang GT as the model police car showcasing safe tuning options will also be revealed on 1st December.

The tyre manufacturer’s line up will focus on the UHP flagship Ventus S1 evo², judged to be “outstanding” by AUTO BILD sportscars and “recommended” by Auto motor und sport. Experts were particularly impressed by the top level performance of the Ventus S1 evo² for handling and high grip; equipped with DTM technology, the tyre stands out for its combination of performance, durability, comfort and energy efficiency. Also on display will be the design-oriented wide base Ventus V12 evo2. With an attractive profile design, the V12 evo² is not only an optical highlight for every vehicle but it also provides necessary grip.

To set pulses racing, Hankook’s line up on the stand will include the BMW M4 GT4 with its famous three-litre twin-turbo straight-six-cylinder engine and 431 hp. The M4 GT4 received class victory at the 2017 Nürburgring 24 hour race. Visitors will also find the Ferrari 488 Challenge with 670 hp and the new Lamborghini Huracán Performante with 640 hp, less weight and more power than its predecessor on the Hankook stand. And what do all these high performance racing machines have in common? They are all fitted with Hankook tyres!

 

Planned programme of events*:

Saturday, 02.12.2017

Tuning first hand - Sidney Hoffmann from “PS-Profi” will be at the Hankook stand for a meet & greet session. Hall: 10 – Stand: C100.

DTM star first hand - Mattias Ekström will be at the hankook stand for a meet & greet session. Hall: 10 – Stand: C100.

Saturday, 09.12.2017

Tuning first hand - Sidney Hoffmann from “PS-Profi” will be at the Hankook stand for a meet & greet session. Hall: 10 – Stand: C100.

Sunday, 10.12.2017

BVB stars first hand – Players from Borussia Dortmund will be at the Hankook stand for a meet & greet session. Hall: 10 – Stand: C100.

*Subject to change.

Hankook Tire is one of the global top 5 companies in the mass production of tyres and manufactures innovative, award winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded. Currently more than 3,000 employees produce up to 19 million tyres a year for passenger cars, SUVs and light trucks.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in Germany, UK, France, Italy, Spain, the Netherlands, Hungary, Czech Republic, Russia, Turkey, Sweden and Poland. Hankook products are sold directly through regional distributors in other local markets. Hankook Tire employs more than 22,000 people worldwide and are selling their products in over 180 countries. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 30 percent of the company's global sales are generated within the European and CIS-Region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com


Hankook Tire Europe GmbH | Corporate Communications Europe/CIS | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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