Neu-Isenburg, Germany, 15 September 2015 – Today, premium tyre maker Hankook Tire announced the launch of its new tyre brand Laufenn on the European market. The announcement was made during the company’s press conference at the 66th International Motor Show (Internationale Automobil Ausstellung - IAA) which is currently underway in Frankfurt, Germany, where the Laufenn product line and brand strategy were also unveiled.
The Laufenn brand offers a wide range of quality products to meet a variety of driving conditions to consumers seeking value, quality and style. The new brand shall represent both a symbolic and tangible point of Hankook’s vision for growth in the global automotive market.
The new line-up of Laufenn products were developed especially for European market needs with Hankook’s European Technical Centre (ETC) in Hanover playing a vital role in development. The tyre line-up will be amongst others manufactured at the company’s high-tech production facility in Hungary, which is one of the most modern in the world, specialising in the production of Hankook premium passenger car, SUV and LTR tyres for the European market.
“Laufenn will provide a new perspective on tyres to our European customers,” says Ho-Youl Pae, Head of Hankook Tire Europe. “It will grow as a sustainable brand of our company with our strategic efforts to meet the diverse needs of consumers in this market. We will continue to invest in the brand and make Laufenn a market player providing the most practical values that consumers seek.”
Laufenn aims to serve smart and price-conscious consumers with a well-rounded range of quality products which fit a variety of lifestyle needs through timely tyre performance upgrades and enhancements. Laufenn tyres will initially be offered in five product line-ups: S FIT EQ (passenger car summer tyres for the performance segment from 15 to 19 inch), G FIT EQ (passenger car summer tyres for the touring segment from 13 to 17 inch), X FIT VAN (Summer tyres for the SUV/Van segment from 14 to 16 inch), i FIT (studdless passenger car/SUV winter tyres for western and central European markets from 13 to 18 inch) and the i FIT ICE (studdable passenger car/SUV winter tyres for Scandinavia/Russia from 13 to 18 inch).
Launched in 2015 on the European market, Laufenn is a new tyre brand born in pursuit of simplicity, dedicated to providing reliable performance and an appealing driving experience. Emphasis on fundamentals and essential functionality of tyres, Laufenn offers customers with a full line-up of practical products that match a variety of lifestyle needs, including radial tyres for passenger cars, SUV’s and light trucks for summer and winter conditions. As a new brand of Hankook Tire, Laufenn delivers reliable quality and service from R&D and production as well as a focused customer service providing a comprehensive warranty under the direction of a major corporation.
For more information on Laufenn, please visit www.laufenn.com.