Press Release

  • Truck / Bus

Hankook strongly represented once again in 2018 ADAC Truck Grand Prix at the Nürburgring

Hankook is again heavily involved in the Truck Grand Prix from 29 June to 1 July at the Nürburgring. The premium tyre maker is underlining its increasingly important position in the European premium truck segment and as an original fitment supplier to MAN, Mercedes-Benz Trucks, Scania and Schmitz-Cargobull. In addition to its own exclusive customer hospitality area close to the track, Hankook is also showcasing its “Hankook Brand World” on site, presenting a selection of its cutting-edge and high-performance truck and bus tyres to visitors to the paddock. One product highlight is the fuel-saving tyre for the drive axle, DL10+ e-cube MAX, now also available in the low-line size 295/55R22.5.
Hankook strongly represented once again in 2018 ADAC Truck Grand Prix at the Nürburgring

Neu-Isenburg, Germany, 19 June 2018 – As in previous years, premium tyre maker Hankook is again involved in the ADAC Truck Grand Prix with a powerful display for its customers at the Nürburgring. On a total area of 500 square metres, the company will be presenting its popular tyre sizes of the e-cube MAX, SmartControl, SmartFlex, SmartCity and SmartTouring product lines in the exclusive hospitality zone and in the Hankook Brand World, which is accessible to all visitors. In addition, the triple European truck racing champion Jochen Hahn will be showcasing selected Hankook truck tyres for his fans outside the team marquee and is also involved in the tyre maker’s event activities on site. “I am looking forward to appearing as a brand ambassador for Hankook again this year. The Hankook truck products have completely convinced me in terms of mileage, fuel efficiency and quality.”

“We have further expanded our fleet and original fitment business in the truck segment since last year, so once again we are providing a strong presence at this year’s Truck Grand Prix.,” explains Manfred Zoni, Hankook’s Truck Sales Director for the German-speaking markets. The product highlights at this year’s event include the fuel-efficient e-cube MAX tyre line for regional and long-haul traffic in the low-line sizes of the 40, 50 and 55 series, and for the first time, the immediately available 295/55R22.5 for the drive axle DL10+ e-cube MAX which is designed especially for the requirements of high-volume transport. With its small diameter, the tyre lowers the coupling height of the tractor engine, increasing the inner load height and allowing full utilisation of the three-metre high loading platform. In addition, the new SmartTouring and SmartCity bus portfolio will be on show at the Hankook presentation area. “Here in the Eifel region we would like to present our customers and visitors with our latest developments and are looking forward to a successful weekend together.”

Hankook Tire manufactures globally innovative, award-winning radial tyres of proven superior quality for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/street circuits/rallies).

Aspiring to bring consumers the utmost excellence in product quality, technological excellence and driving satisfaction, Hankook Tire continuously invests in research and development maintaining five R&D centres and eight production facilities around the world. Bespoke tyre solutions for the European markets as well as European Original Equipment according to the requirements of leading premium car manufacturers, are developed in the company’s regional Technical Centre in Hanover/Germany. Production for the European region is taking place in the state-of-the-art manufacturing site in Rácalmás/Hungary which was inaugurated in June 2007 and is continuously being expanded.

Hankook Tire’s European headquarters are located in Neu-Isenburg near Frankfurt am Main in Germany. The manufacturer operates further branches in several European countries and sells its products through regional distributors in other local markets. Hankook Tire employs approximately 20,000 people worldwide and sells products in over 160 countries. The company has been the technical partner and exclusive tyre supplier of the Generation 3 for the FIA ABB Formula E World Championship since 2023. Internationally leading car manufacturers rely on tyres made by Hankook for their original equipment. Approximately 38 percent of the company's global sales are generated within the European region.

For more information please visit www.hankooktire-mediacenter.com or www.hankooktire.com

Hankook Tire Europe GmbH | Marketing Communications Europe | Siemensstr. 14, 63263 Neu-Isenburg | Germany

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Hankook strongly represented once again in 2018 ADAC Truck Grand Prix at the Nürburgring

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Contacts

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Sabine Riedel

PR Manager Marketing Communications

 +49 (0) 6102 8149-178

Lisa Schmid

PR Manager Marketing Communications

+49 (0) 6102 8149-172

Alexander Nevinny-Stickel

PR Manager Marketing Communications

+49 (0) 6102 8149-173

Annika Malcherek

Annika Malcherek

Digital Lead Marketing Communications

+49 (0) 6102 8149-176

Stefan Prohaska

Stefan Prohaska

Digital Marketing Communications

 +49 (0) 6102 8149-171

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